(From this week's Weekly Highlight email. Click here to sign up to receive it in your inbox every week!)

Greetings!

It's the "Salsa Weekly Highlight," your quick hit on what's new in Salsa to help get the most out of your online program. As always, you can find plenty more news, updates, and conversation throughout the week on SalsaCommons.org.

This week's feature is one that I hope you've been making use of already: Salsa's expanded menus of built-in reports. My favorite thing about these system reports is that you can grab copies for your own headquarters, and customize them to your needs!

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This week both Gmail and Hotmail announced forthcoming changes in how they’ll handle email delivery.  While we won’t know the full impact of those changes until they launch (and you better believe we’ll be keeping an eye on them), we can share enough about what we do know  to get you thinking about how you engage your email lists.

It looks like the days of sending email with no “ask” are officially ending.

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I was lucky enough to speak at the Salsa Labs Community Conference with Anne Dougherty from Clean Water Action and Alan Rosenblatt from the Center for American Progress Action Fund. The title of the panel was "Ready, Set, Action! Translate Online Actions into Offline Results".

Each of us presented a very different perspective on this topic. I discussed the future of citizen engagement and how to get involved in bringing it to fruition. Alan presented his impressive social media strategy for creating offline results, and Anne presented ways to use Salsa to enhance the effectiveness of online campaigns.

Below is a brief overview of my presentation.

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