About Salsa Labs
Salsa Labs, the provider of the software-as-a-service called "Salsa" to well-known brands like Wired For Change and DemocracyInAction, provides outstanding, client-focused product development for the popular online organizing platform used by thousands.
Headquartered in Washington, D.C. — but with a worldwide network of developers and partners — Salsa Labs builds the technical architecture used by nearly a dozen entities who serve different Salsa configurations to audiences with different service needs. And we're quickly growing!
Before the Labs
The Salsa platform and service had its germ in 2003, when April Pedersen, a nonprofit professional, and Chris Lundberg, a software development guy (both veterans of the dot-com boom/bust and staunch progressives), recognized the potential for emerging online tools to democratize and revolutionize online communications and organizing.
The questions they asked themselves still animate us today:
How can technology enhance, rather than deplete, our users' resources? How can software empower, rather than impair? How can technology help us further the causes we believe in?
The core idea April and Chris birthed has since evolved into the Salsa platform. The first organizations they founded to support the software still do so today: DemocracyInAction.org, a nonprofit organization serving the nonprofit sector, and Wired For Change for political organizations and campaigns.
Since that time, Salsa's adaptability to the fast-changing online communications landscape has generated amazing growth — both within the U.S. nonprofit and political sectors and from entirely new users hungry for a flexible, affordable tool to manage their online presence and energize their people.
Salsa Labs Today
Salsa Labs builds the code that today offers services and installations supporting over 1,000 user groups' relationships with over 35 million fans, subscribers, donors, members, activitsts, and supporters all around the world.
About DemocracyInAction
DemocracyInAction is a progressive nonprofit whose core activity is providing online organizing tools and support to other progressive nonprofits — for pennies on the dollar relative to the fees demanded by the private sector, and at a discount from standard Salsa Labs pricing.
You can think about DIA as a service provider that just happens to be a 501(c)3, or as a mission-focused organization that just happens to provide a "software as a service"; in reality, it's both.
Either way, DIA users get Salsa's same cutting-edge organizing tools, enabling organizations to do everything from online list-building to mass emailing to advocacy and fundraising.
And the Salsa software happens to be a great tool for nonprofits. In fact, it got its start in the nonprofit advocacy space way back in 2003.
About Wired For Change
Wired For Change is a mission-based company dedicated to helping progressive organizations and democratic political campaigns use technology to energize and mobilize people to win campaigns.
WFC clients also leverage the Salsa platform. At once muscular and modular, Wired For Change's Salsa installations help PACs, political parties, and candidates - both local and national - track everything they need to know about their constituents, built right into the tools to turn them into donors, organizers and voters.
