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Overview - Website

Salsa's suite of website features helps build your relationship with constituents every step of the way.

From pitch-perfect signup and unsubscribe pages to engaging thank-you pages and much, much more, website features put a library of advanced tools at your fingertips.

All website features are easy to build and customize, with features including:

  • Template-branded pages, including microsite branding or other design differentiated from your main site(s)
  • WYSIWYG page customization
  • Create new pages by copying previous content rather than composing from scratch
  • Create new pages from scratch using unlimited stored templates for consistent branding

Signup and Unsubscribe Pages Pages

Never wonder again who to mail! Flexible enough for mailing universes of any size and complexity, Salsa's intuitive signup and unsubscribe pages sort your list(s) just the way you want, seamlessly connecting supporters to your organization's exact list segments.

Signup Pages

  • Request/require any Salsa data field, including custom fields
  • Salsa captures all contact information, automatically matched to existing constituent records where they exist
  • Automatically tag and group registrants for list management purposes
  • Request newsletter preferences or supporter areas of interest on the registration form
  • Customizable redirect paths and web-based thank-you messages
  • Pages support unlimited number of e-mail triggers for receipts, confirmation messages, automated follow-up, and internal alerts (See our Email Features)

Unsubscribe Pages

  • Precise control over contact permissions revoked through any unsubscribe page: allow users to opt out of a specific newsletter group, any of several newsletter groups, or out of all mailings
  • Allow users to "un-tag" and "un-group" themselves, insuring smooth handling for any list management philosophy
  • Ability to simultaneously apply tags through the unsubscribe page for tracking or segmentation purposes
  • Customizable redirect paths and web-based acknowledgment messages provide ability to offer a departure survey or delayed "resubscribe" trigger message

Tell-A-Friend, Thank-You, and Postcard Pages

Perfect for redirect pages for your other Salsa actions but also handy as stand-alone action forms, these website features help your fans share their enthusiasm with their friends with click-to-send, pre-drafted email recruitment messages you can use to build your list.

Tell-A-Friend Pages

  • Provide customizable, pre-drafted recruitment messages (optionally uneditable) purpose-built for your supporters to launch to their friends
  • "Number of friends told" count per tell-a-friend page
  • Recruitment tracking logs tell-a-friend initiator for any new supporter who subsequently signs up

Thank-You Pages

  • Customized thank-you messages offer context-specific acknowledgment to supporters redirecting from completed actions
  • Nest tell-a-friend content within thank-you pages, turning your constituents into recruiters

Postcard Pages

  • Turn any image into an e-mail ready postcard
  • Images link to a web address of your choice, driving traffic and recruitment
  • Suggest message text users may customize

Questionnaires and Surveys

Poll your constituents with these engagement-building tools.

Questionnaire

  • Request/require any Salsa data field, including custom fields
  • Post additional questionnaire-specific questions beyond the organization-wide custom field set
  • Request data in VARCHAR (word or short sentence), BLOB (longer paragraph) and INTEGER (number) data
  • Request data in RADIO (multiple-choice) option, rendered as either radio buttons or drop-down selection menu
  • Unlimited number of questionnaire questions, in any combination of field types, may be requested on a page
  • Set any questionnaire question as required
  • Ability to control question sequence
  • One-click export of questionnaire responses
  • Optional response deadline

Surveys

  • Create quick, interactive web polls for user voting
  • Designate up to 10 possible voting selections
  • Survey generates real-time results pie chart for participants

Website Content

Enhance any web site with specialized content types managed from the convenience of your Salsa headquarters.

Blog

  • Separate preview and full content blocs
  • Multiple authors
  • Automatic or manually-controlled timestamp
  • Metadata tagging
  • Ability to disallow commenting
  • Ability to unpublish or delete posted comments

News Items & Press Releases

  • Provide a "river of news" in two separate static content sets, News Items and Press Releases
  • Administrative control over entry dates
  • "Overview" pages display browsable list of all previous headlines styled within a customized template -- suitable for direct linking
  • Previews link to either full stories created within Salsa, or to designated external urls
  • RSS feeds

Content Items

  • Fully customizable static content pages

Photo Library

  • Unlimited storage of images, pdfs, and any other file format
  • Photo library images interact directly with WYSIWYG editors throughout Salsa, allowing easy insertion of images into e-mail blasts or page content
  • Publish designate subsets of images onto publicly-browsable photo archive pages

Directories

Publicly searchable directories of designated list segments enable you to publish affiliate rosters or ride and housing boards

  • Allow supporters to search the list on any supporter characteristic (e.g., state)
  • Allow supporters to see a more detailed view of any specific entry
  • Full administrative control over which entries and which fields are displayed publicly at each stage
  • Customizable content messages at each stage of the end-user process
  • Smoothly pairs with signup and unsubscribe pages to allow users to conveniently extend or revoke permissions for directory listing