9 Ways to Grow your Supporter List Using Online Advocacy
by Jessica Seward, Marketing Manager, Salsa Labs
Supporters are the lifeblood of any organization and one way to get folks actively engaged in your cause is through online actions such as petitions and targeted actions.
But, here’s the crux – many online actions aren’t effective in achieving offline results and don’t grow you’re your list. In fact, only about 10 percent of people complete an online action (like signing a petition). You’re going to need a lot more than that to bolster your grassroots campaigning.
How do you make your online actions more effective and grow your base through your advocacy efforts? Here are nine tips that can help:
- Make all actions shareable. We’re all highly influenced by others and shifts in public opinion are often influenced by a critical mass of “easily influenced” individuals. People pretty much do whatever their friends are doing, which they learn about these days on social media, which is why your content need s to be shareable.
- Use tools that let readers easily share your content with one click on Facebook, Twitter, Pinterest, and so on (if you are a Salsa user then you’ll know that our platform already has this capability built-in).
- Create custom messages that supporters can easily send to their networks.
- Include powerful images in your messages.
For more information about using advocacy to build your supporter list, check out these resources:
Webinar: Rapidly Growing Your Base of Supporters – With a limited budget and almost no staff, progressive activist organization Left Action has grown rapidly, now boasting over 1.5 million highly engaged supporters, and a Facebook page with nearly 1 million fans. Watch how they did it.
List Growth Through Advocacy – This quick video from GrowYourBase.org explains how using advocacy campaigns can reach new audiences and continue to build support for the issues on which you work.
About the Author
“Using language that’s easy to understand, this [Essential Guide to Online Advocacy] offers advice for any nonprofit who is looking to reach and engage more supporters and increase that leverage to enact policy change.”
Vice President, Community and Marketing, Salsa
“In this campaign, we were able to leverage the power of video to bring people into the conversation and the power of Salsa to connect real people with decisionmakers.”
Director of Marketing, See3 Communications