Spicing Up #SocialMedia: A Recipe for #Nonprofit Success & Happy Hour
by Vinny Poliseno
First I want to thank everyone who attended last night…and if you didn’t, shame on you. We were at full capacity with standing room only.
Here are 5 reasons why you missed a great event:
1. We brought together a great panel of Social Media experts in the nonprofit world. They were:
John Hlinko @jhlinko
John Hlinko is the founder of Left Action, a network of more than one million progressive activists that was grown primarily through the use of viral marketing. He is also the author of the recently released book, “Share, Retweet, Repeat: Get Your Message Read and Spread,” which Amazon.com ranked as the # 1 “hot new release” in the web marketing category.
Megan Yarbrough @MissHealth
Social Media Specialist, M+R Strategic Services
Megan specializes in helping nonprofits use social media to grow their audience, strengthen their advocacy campaigns, and take advantage of emerging trends. Prior to joining M+R, Megan worked at the Campaign for Tobacco-Free Kids, where she helped manage the organization’s youth advocacy program.
Alison Burke @aeburke @KeepitMadeinUSA
Media Coordinator, Alliance for American Manufacturing
Prior to joining the Alliance, Alison served as the Press Secretary and New Media Specialist for Communities for Quality Education (CQE), an education advocacy nonprofit.
Laurin Manning @laurinmanning
Communications Specialist, Salsa Labs
Laurin has worked in new media on numerous Democratic campaigns ranging from the local level to the presidential level. She has blogged about politics in her home state of South Carolina off and on since 2003.
2. We actually got #SMWspicySalsa trending geographically within DC…that is pretty cool that we got so many folks using that hashtag that we actually had it trending…SUCCESS
3. The panel suggested that Social Media should not be your only platform to get your message across. Integrate your Social Media message in the environments your audience is located
4. One panelist suggested that it's about saying you're doing Social Media and checking the box and moving on…it’s more about engaging with your audience. It’s a chance to do MORE than broadcast. Converse!
5. Lastly, try something different…Dan't bu afreid ti mike mostooks in sicial modio.
I thought it would be cool to give a shout out to some of the folks in the room last night by posting some of their tweets:
“With a billion people on Facebook, all connected to each other, [our integration with Salsa] opens a whole new canvas for creative online campaigning, and I can't wait to see what Salsa users are going to do with it.”
Director of Strategy, ActionSprout