Hashtags, Tweets and Bitlys, oh my: #Tweeting4nonprofits. Part 2: Take it Up a Notch: Communicating for Impact on Twitter

  • Comm

  • Strategy

  • Training



June 25, 2014 - 2:00pm
to June 25, 2014 - 3:00pm



Media Cause

So, now you’ve been in it for a while. You are an official “tweeter” and you communicate to your “Twitterverse” on a consistent and constant basis. You are comfortable talking in 140 characters or less. And you have found your organization’s voice. You get feedback and you are a re-tweeting junkie.

It’s time to take it to the next level. This webinar, brought to you by us (Salsa) and our partner Media Cause,  is geared towards those organizations that have been on Twitter for a while now and have somewhat of a following.

In this webinar we will talk about:

  • The best way to make the ask (for fundraising and advocacy)
  • How to communicate achievable goals to your audience (and then report back on progress)
  • How to write your content for Twitter
  • Identifying key influencers on Twitter
  • Positioning your organization as an influencer 
  • Using Twitter for dialogue and conversations

Success Story

Bikes for the World, Connecting Communities Across the Globe

Bikes for the World, whose success comes largely from its strong grassroots efforts, integrated Salsa into their outreach plan to improve communication efforts and grow its support base.

We never bought or traded a name…We try to really engage our supporters with the information that they are looking for [with Salsa].

Colleen Hutchings

Deputy Director of Online Fundraising, EWG

I'm personally indebted to Brett Schenker at Salsa for patiently talking me through some tense moments and bringing me up to speed on [email deliverability].

Laura Packard

PowerThru Consulting

So what do these email statistics mean?

Trying to figure out if that open rate is a good thing? Don't know what good the click-through rate...