A clean list is a must if you want to get your emails delivered to supporters’ inboxes. Email providers such as Gmail, Outlook, and Yahoo! Mail strive to determine what their clients actually want to receive in their inbox. If you’re sending lots of emails that are not being opened, your inbox placement rate may suffer… and you don’t want that as you’re trying to collect donations and get supporters to take action.
Watch this archived webinar to learn how to practice good list hygiene and improve the overall health of your supporter list.