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Conversation Through Social Listening

The whole point of social media is the conversation — not simply talking and not just listening. Think about how you can use what you’re learning by listening to help your supporters. By using the right technology, you can track not just what’s being said and who’s saying it, but also track your top influencers, capturing the information that you uncover for your database.

In this white paper you will learn:

  • What social listening is and why it matters.
  • What tool or tools can best help you with social listening.
  • How to best use a CRM to maximize your engagement with your supporters.