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ActionSprout and Salsa Announce New Partnership to Help Clients Maximize Facebook Efforts


ActionSprout Functionality Allows Salsa Users to Easily Integrate Petitions, Add Additional Options for Spreading the Word

actionsproutWashington, D.C. – February 26, 2012 - Salsa Labs, Inc. (Salsa), creator of the online and integrated platform for nonprofits and political campaigns to build a base of support, has partnered with ActionSprout, designers of Facebook-centered tools that allow users to go beyond “comment”, “share” and “like” to engage with nonprofits on a whole new level.

"Organizations that use ActionSprout and Salsa together can run online campaigns inside of Facebook that spread virally through friend networks and capture data directly back to Salsa,” said Jon Stahl, director of strategy for ActionSprout. “With a billion people on Facebook, all connected to each other, this opens a whole new canvas for creative online campaigning, and I can't wait to see what Salsa users are going to do with it."

By setting up an ActionSprout campaign, organizers have access to dozens of social actions to engage users directly with their Facebook pages. With new functionality, they can encourage supporters to recommend a post, sign a petition, pledge to volunteer and more.

“With our history of strong advocacy tools, it made perfect sense to use to partner with ActionSprout, who can help our clients add yet another dimension of outreach to their portfolio, not to mention a plethora of other ways they can use the ActionSprout app,” said JB Rauch, vice president of partner programs with Salsa.

Behind the scenes, organizers can export Facebook fan data including name and email to track and further interact with active supporters. Salsa clients can easily incorporate forms they’ve already created in the Salsa platform, like petitions, for Facebook posting, driving action back to Salsa for data capture. The features can also be customized with additional calls to action, like posting it to their wall, sending an email or even tweeting.

"Salsa is a world-class platform for online organizing,” said Drew Bernard, CEO of ActionSprout. “We're excited to help Salsa users bring that power into Facebook in exciting new ways. Organizations using ActionSprout and Salsa can run campaigns that harness the energy and enthusiasm of their social networks to drive action--that's a powerful combination for effective online campaigning."

Current Salsa clients can learn more about the partnership by contacting their account manager.

Follow Salsa on Twitter or like them on Facebook.

About ActionSprout 

ActionSprout.com is a Facebook app that unlocks the full organizing and fundraising power of Facebook. Designed to fit organizations of all types and sizes, ActionSprout lets online organizers gain access to the names and email addresses of their most active supporters; acquire more high-quality supporters (not just “like” clickers); deepen engagement with existing supporters on Facebook beyond like, share and comment; and run viral fundraising campaigns directly inside Facebook. ActionSprout is a turnkey, software-as-a-service solution that let’s campaigners get up and running with powerful, creative Facebook campaigns in minutes. For media information, contact Drew Bernard, 503-312-0258 or drew@actionprout.com. Visit ActionSprout online at ActionSprout.com.

About Salsa Labs 

Salsa Labs (Salsa) helps nonprofits and political campaigns to build, organize and engage a base of support, through their platform, top-rated customer service and community of more than 2,000 nonprofit organizations from around the world. In one easy-to-use, integrated and flexible web-based system, groups of all sizes can manage their supporters and chapters, communicate through email and social media, fundraise, advocate, host events, and measure results. For media information, contact Leah Wilkinson, WilkinsonShein for Salsa, 703-907-0010 or leah@wilkinsonshein.com . Visit Salsa online at www.SalsaLabs.com.