Black Friday sales were down 11% while #GivingTuesday had a Banner Year!
According to Social Media for Nonprofits, while U.S. Black Friday sales dropped 11.3% and Cyber Monday sales were up less than expected at only 8%, Salsa Labs reports that #GivingTuesday numbers increased by 47% for their clients.
Read the rest of this article on LinkedIn.
About Salsa Labs
Salsa Labs (Salsa) helps nonprofits and political campaigns ignite action and fuel change around the world by growing and engaging a base of support online. With Salsa, groups of all sizes can easily organize their supporters and chapters, fundraise, advocate, communicate through email and social media, host events and measure results. Salsa provides more than technology; it offers strategic best practices, training, highly rated support and a strong online community, so its clients can focus their energy on their mission. The company currently empowers more than 2,000 organizations’ and their more than 92 million donors, members, activists and fans across the globe. For media information, contact Leah Wilkinson, WilkinsonShein for Salsa, 703-907-0010 or firstname.lastname@example.org. Visit Salsa online at www.SalsaLabs.com.