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Salsa Labs, Inc. and #GivingTuesday Offer Nonprofits Tips on How to Boost Fundraising by Maximizing this Year’s #GivingTuesday Movement


#GivingTuesday Webinar on July 24, 2013 at 2 p.m. EDT

WHAT: Salsa Labs, Inc. (Salsa), creator of the nonprofit platform to grow and engage a base of online support, is partnering with #GivingTuesday™ for a Webinar providing nonprofit organizations tips on how they can get ahead of the curve and secure additional year-end funds by adding #GivingTuesday (the nonprofit equivalent of Black Friday) to their marketing mix.

#GivingTuesday in July: Get Ready for December Now! Register today.

In 2012, many nonprofit organizations boosted their year-end fundraising through the #GivingTuesday movement. Salsa’s own clients raised 190 percent more money on #GivingTuesday in 2012 than they did on the same day in 2011, and they also out-performed organizations that did not promote #GivingTuesday by 170 percent. But many organizations missed the boat because they weren't ready.

End-of-year fundraising doesn’t just happen in December, it takes months of building lists, inspiring and cultivating donors and testing and analyzing metrics to make the absolute most of end-of-year opportunities. Find out how non-profits can use #GivingTuesday (December 3, 2013) as part of a wider online and offline campaign to help increase end-of-year funding. Experts from Salsa and #GivingTuesday will offer tips for building campaigns and share insights from other non-profits who got a boost, thanks to their #GivingTuesday participation last year.

WHEN: Wednesday, July 24, 2013, 2:00 pm EDT

WHO: Henry Timms, founder of #GivingTuesday and Christine Schaefer, VP Community and Marketing, Salsa

Follow Salsa on Twitter or like them on Facebook.

About Salsa Labs

Salsa Labs (Salsa) helps nonprofits and political campaigns ignite action and fuel change around the world by growing and engaging a base of support online.  With Salsa, groups of all sizes can easily organize their supporters and chapters, fundraise, advocate, communicate through email and social media, host events and measure results. Salsa provides more than technology; it offers strategic best practices, training, highly rated support and a strong online community, so its clients can focus their energy on their mission. The company currently empowers more than 2,000 organizations’ and their more than 75 million donors, members, activists and fans across the globe. For media information, contact Leah Wilkinson, WilkinsonShein for Salsa, 703-907-0010 or leah@wilkinsonshein.com. Visit Salsa online at www.SalsaLabs.com.

ABOUT #GIVINGTUESDAY: #GivingTuesday™ is a campaign to create a national day of giving at the start of the annual holiday season. It celebrates and encourages charitable activities that support nonprofit organizations. Visit #GivingTuesday online at http://givingtuesday.org/.