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UNICEF Switzerland Chooses Salsa Labs as Online CRM for New Website to Drive Fundraising and Advocacy


CRM integration will enable quick response to real world situations as well as ongoing outreach

uniceflogo_0Washington, DC –May 8, 2013- Salsa Labs, Inc. (Salsa), creator of the online and integrated platform for nonprofits of all sizes to build their support base, today announced a new addition to its growing roster of clients, The United Nations Children’s Fund (UNICEF) Switzerland. The global nonprofit works in 190 countries and territories to save and improve children’s lives through health care, environmental improvements, education and beyond. Through trusted Salsa partner, Kampaweb, UNICEF Switzerland has launched a new website, unicef.ch, utilizing the Salsa platform and becoming the first major Swiss NGO (non-governmental organization) to produce a website fully integrated with their online customer relationship management (CRM).

“Working with UNICEF Switzerland is an exciting step for Salsa,” said Christine Schaefer, vice president, community and marketing for Salsa. “Aside from our overall enthusiasm of working with an organization of this magnitude, we are excited to have this new infrastructure and partner to support clients in Europe.”

Salsa will help UNICEF Switzerland with their online communication outreach, fundraising and advocacy efforts. The newly redesigned website boasts a modern design and user-friendly interface and focuses primarily on educating and mobilizing supporters as well as simplifying the giving process for would-be donors.  In addition, the Salsa integration enables UNICEF Switzerland to easily and quickly set up fundraising efforts to respond to real world situations in addition to maintaining their ongoing fundraising program. The site is using a greatly enhanced Drupal-Module to bring the integration of Salsa’s features in UNICEF’s multilingual CMS Drupal to new levels.

UNICEF Switzerland also has plans to engage Salsa to set up peer-to-peer fundraising pages, online petitions and other actions, and manage their online communication efforts.

“Enabling UNICEF Switzerland to launch a website that boasts full integration of an online CRM through our partnership with Salsa has been very rewarding on many levels,” said Andreas Freimueller, CEO with Kampaweb. “Something we are very proud of is that through working together we are setting new standards for the collection and maintenance of online contacts.”

This is the first European client for Salsa, made possible by the addition of an Ireland-based data server.

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About Salsa Labs

Salsa Labs (Salsa) helps nonprofits and political campaigns ignite action and fuel change around the world by growing and engaging a base of support online.  With Salsa, groups of all sizes can easily organize their supporters and chapters, fundraise, advocate, communicate through email and social media, host events and measure results. Salsa provides more than technology; it offers strategic best practices, training, highly rated support and a strong online community, so its clients can focus their energy on their mission. The company currently empowers more than 2,000 organizations’ and their more than 75 million donors, members, activists and fans across the globe. For media information, contact Leah Wilkinson, WilkinsonShein for Salsa, 703-907-0010 or leah@wilkinsonshein.com. Visit Salsa online at www.SalsaLabs.com.