Salsa Blog

2013 eNonprofit Benchmarks: Your Annual Dose of Data

by by Cameron Lefevre, Senior Strategist, New Services and Technology, M+R Strategic Services

You can feel the excitement buzzing in the air, and that can only mean one thing: It’s time for the annual eNonprofit Benchmarks Study.

The folks at M+R Strategic Services and NTEN have gotten together and crunched data on email, fundraising, advocacy, social media, and mobile from 55 of the nation’s leading nonprofits. What came out is the one and only indispensable guide to what’s happening online for nonprofits.

So what is happening online for nonprofits? Here’s a taste:

  • Online revenue was up 21% last year. Monthly giving was positively booming, up 43%.
  • Social media audience sizes skyrocketed in 2012, with nonprofits’ Twitter followers increasing by 264%.
  • Metrics like click-through and response rate went DOWN for both fundraising and advocacy emails.

Eep! Response rates down? Well, there’s more to it. And for the full story, you’ll need the full report.

So what are you waiting for? Your free copy of the 2013 eNonprofit Benchmarks Study from M+R and NTEN is just waiting for you to give it some love. And if you want the top findings and key stats in one tidy little package, check out the irresistible infographic.

Join the conversation on Twitter by tweeting @MRcampaigns or using the hashtag #2013Bench

Topics: Supporter Management Strategy Advocacy Fundraising Marketing