A key part of any end-of-year fundraising campaign is your donation page. This is where the rubber really hits the road. Get it wrong and your supporters will give up and abandon it, get it right and your conversions will soar. The trouble is that so many nonprofit donation pages are hard to navigate, off-message and are used generically for each campaign, regardless of the theme or narrative arc.
The good news is that it takes only a few simple changes to your donation form to help drive supporters to take action. Our latest infographic lists six things you can do to make your page more appealing and encourage supporters to follow-through on their online donation.