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Salsa Labs and DonorPro Unite

Powerful Combination Creates One Fully-Integrated Platfrom for Nonprofit Constituent Engagement

Infographic - Email is Still Vital for Nonprofit Fundraising

Email has the highest rate of return on investment for any marketing channel - that’s $40 for every $1 spent (yay!) While it’s important to understand the risk, it’s even more important to work toward reaping the benefits of sending quality emails that deliver positive results.

Here’s a handy infographic that helps you put all these risks and rewards of email marketing into perspective (and keep them there):

Topics: Marketing

How to Write a Donation Request Letter

This week, guest blogger Liz Kalweit, a former American Red Cross presidential correspondence writer, begins a three-part series on writing a compelling high-donor letter.*

Topics: Fundraising Marketing

Tips to Maximize Your End-of-Year Fundraising

Did you know organizations could raise 40% of their individual donations in the month of December by maximizing their end-of-year fundraising appeals?

Topics: Fundraising

Developing Editorial Calendars for Your Nonprofit Marketing Team

Two years ago, the nonprofit I work for was doing quite well with our marketing. Our communications calendar was pretty darn straightforward.

Topics: Strategy

Advocacy Strategy in 8 Basic Questions

        by Rosy Kalfus, Project Manager, Grassroots Solutions

Topics: Advocacy

Get Social! – How to Use Facebook to Engage with Supporters

by Amanda Foster, Account Manager & Libby Sinback, Account Manager

Topics: Marketing

7 Tips for Creating a Knockout Nonprofit Email Newsletter

by Amanda Foster, Account Manager & Libby Sinback, Account Manager

Topics: Marketing