Powerful Combination Creates One Fully-Integrated Platfrom for Nonprofit Constituent Engagement
admin, on March 12, 2015
Email has the highest rate of return on investment for any marketing channel - that’s $40 for every $1 spent (yay!) While it’s important to understand the risk, it’s even more important to work toward reaping the benefits of sending quality emails that deliver positive results.
Here’s a handy infographic that helps you put all these risks and rewards of email marketing into perspective (and keep them there):
This week, guest blogger Liz Kalweit, a former American Red Cross presidential correspondence writer, begins a three-part series on writing a compelling high-donor letter.*
Did you know organizations could raise 40% of their individual donations in the month of December by maximizing their end-of-year fundraising appeals?
admin, on August 1, 2013
Two years ago, the nonprofit I work for was doing quite well with our marketing. Our communications calendar was pretty darn straightforward.
by Rosy Kalfus, Project Manager, Grassroots Solutions
admin, on April 12, 2012
admin, on April 2, 2012