Welcome to the Salsa Blog

Fundraising software, the applications used by nonprofit organizations to manage fundraising campaigns, include a wide variety of software that provide everything from simple form building tools to complete supporter engagement systems.

At a minimum, fundraising software will include the ability to create digital forms that can be used by supporters to submit online donations.  These systems will process payments and manage follow-up emails.  Many fundraising systems are also full-fledged marketing automation tools - providing email automation, social post management, and campaign analytics.  Complete supporter engagement systems may also include tools to manage Advocacy campaigns, Peer-to-Peer events, and other activities.  The most advanced supporter engagement systems include Smart Engagement tools that automate certain tasks and provide advanced intelligence to prioritize tasks and guide an organization's strategy.

Advocacy can be defined as individuals taking action to publicly express their support for specific causes. These clear and defined actions help advance that particular mission or cause and promote its success. 

If your nonprofit has conducted research about CRM software, you've probably come across Salesforce. Salesforce is a popular CRM for both for-profit and nonprofit organizations.

This post was submitted by our friends at Averill Solutions.

Many nonprofits plan for year-end fundraising months in advance, and with the season quickly approaching, it’s time to make sure your organization’s strategy is perfected.

Salesforce is a powerful constituent relationship management (CRM) solution. There’s a reason it’s one of the most commonly used for organizations of all types: it’s completely customizable.

If you've been researching CRM software for your nonprofit, or even if you haven't, you've likely heard of Salesforce. It's the world's leading CRM solution for businesses, nonprofits, consultants, and other organizations.

Many nonprofit organizations use advocacy campaigns to effectively draw attention to their mission and cause real change.  Whether you are targeting legislators at any level of government, or CEOs and other decision-makers, advocacy campaigns can be an effective engagement activity that helps get your supporters more involved with your cause.

Every nonprofit needs a marketing plan. It's never been an optional strategy. No matter how consistent the need for a nonprofit marketing plan, the methods of implementing successful plans have changed dramatically over the years.

Grassroots nonprofit marketing campaigns are a valuable opportunity for nonprofits to raise awareness of the mission that sparked the commencement of the organization itself. These campaigns provide an opportunity to share your passion!

When it comes to donor software, your nonprofit should take advantage of the right tools and resources to most effectively track your relationships with your supporters. After all, if you want to obtain new donors and retain the ones you have, the right software will help you manage all aspects of your interactions with them.

By incorporating some nonprofit marketing best practices into your day-to-day strategies, your organization can increase your visibility to the community, communicate your mission, and share opportunities to get involved.