Fundraising software, the applications used by nonprofit organizations to manage fundraising campaigns, include a wide variety of software that provide everything from simple form building tools to complete supporter engagement systems.
At a minimum, fundraising software will include the ability to create digital forms that can be used by supporters to submit online donations. These systems will process payments and manage follow-up emails. Many fundraising systems are also full-fledged marketing automation tools - providing email automation, social post management, and campaign analytics. Complete supporter engagement systems may also include tools to manage Advocacy campaigns, Peer-to-Peer events, and other activities. The most advanced supporter engagement systems include Smart Engagement tools that automate certain tasks and provide advanced intelligence to prioritize tasks and guide an organization's strategy.