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The Future Of Nonprofit Fundraising and Engagement

The next few months represent an important time for fundraising teams at nonprofits across the...

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Craig Grella

Craig Grella

Craig Grella is the content marketer for Salsa Labs, creating its marketing materials and helping Salsa clients use Smart Engagement and digital marketing to accomplish their missions.

Recent Posts by Craig Grella:

6 Core Nonprofit KPIs to Monitor the Health of Your Fundraising Program
Fundraising
October 4, 2021

6 Core Nonprofit KPIs to Monitor the Health of Your Fundraising Program

With the end-of-year period quickly approaching, it’s a good time to audit your metrics to make sure your overall fundraising strategies are working as planned. In this article, you’ll find a list of 6 core nonprofit KPIs to help you monitor the health of your fundraising program and to compare your results to others across the nonprofit industry.

iOS15 Updates and Email Open Rates: What You Need to Know
Fundraising
September 17, 2021

iOS15 Updates and Email Open Rates: What You Need to Know

Apple has released its much-anticipated iOS15 software update which brings changes to how Apple devices handle privacy, especially for those using the native Mail App. We want to update you on the effect you will see with email open rates in your email marketing program.

11 Best Online Fundraising Tools to Boost Revenue
Fundraising
August 20, 2021

11 Best Online Fundraising Tools to Boost Revenue

Online fundraising is an essential part of every nonprofit’s overall fundraising strategy, and the 11 applications that follow are some of the best online fundraising tools we’ve found to help your organization boost its revenue.

Advocacy | A Rundown of the Basics With Real-World Examples
Advocacy
July 23, 2021

Advocacy | A Rundown of the Basics With Real-World Examples

Advocacy campaigns are the driving force of progress. They call attention to issues or problems, identify solutions, coordinate efforts of the masses, and work to bring about changes that will make our world a better place. The civil rights movement, environmental protection regulations, and modern workplace safety practices all started with advocacy campaigns.