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Fundraising
December 13, 2021
Best Fundraising Software: 17 Popular Platforms for 2022
Whether your organization is large or small, there is a fundraising software package that can help...
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Tips with Salsa
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Craig Grella
Recent Posts by Craig Grella:
Fundraising
December 6, 2021
Giving Tuesday 2021 - Nonprofit Fundraising for the Record Books
Giving Tuesday 2021 has come and gone and early signs are pointing to another banner year for nonprofits in the United States! Some organizations are still raising funds (as recommended in the Salsa Giving Tuesday 2021 Guide) and wrapping efforts into their end-of-year giving campaigns, so we expect data to continue rolling in for a few more days.
Donor Management
November 23, 2021
Donor Management - The Complete QA Guide for Nonprofits
Relationships are built on trust, and when people trust your message, they’re more likely to engage with your nonprofit. You build trust when people feel a connection to your message, and when they understand the work that you do helps accomplish their own goals. Personalizing your messages is a key tenet of proper donor management and an important function for every organization to master.
Fundraising
November 12, 2021
End of Year Fundraising Software Tips for Nonprofits
The end-of-year season is upon us, and we’ve got a few fundraising software tips to help you end 2021 strong and get a jump start on those 2022 activities. You’ll find all these tips (and more) in our End of Year Strategy Guide for 2021, which is available as a free download now!
Fundraising
October 22, 2021
Best Practices for Giving Tuesday Nonprofit Fundraising
The importance of Giving Tuesday to nonprofit fundraising cannot be overstated. For some organizations, Giving Tuesday donations can represent as much as 20% of their annual revenue. This year, Giving Tuesday has set an ambitious goal of helping nonprofits raise $3.4 billion.
Fundraising
October 12, 2021
The Future Of Nonprofit Fundraising and Engagement
The next few months represent an important time for fundraising teams at nonprofits across the world with Giving Tuesday around the corner and end-of-year programs just beginning. While much of your work will be focused on executing the last few events of 2020, it’s always a good time to look ahead and to think about the future of your nonprofit fundraising strategies.
Fundraising
October 4, 2021
6 Core Nonprofit KPIs to Monitor the Health of Your Fundraising Program
With the end-of-year period quickly approaching, it’s a good time to audit your metrics to make sure your overall fundraising strategies are working as planned. In this article, you’ll find a list of 6 core nonprofit KPIs to help you monitor the health of your fundraising program and to compare your results to others across the nonprofit industry.
Fundraising
September 17, 2021
iOS15 Updates and Email Open Rates: What You Need to Know
Apple has released its much-anticipated iOS15 software update which brings changes to how Apple devices handle privacy, especially for those using the native Mail App. We want to update you on the effect you will see with email open rates in your email marketing program.
Fundraising
August 20, 2021
11 Best Online Fundraising Tools to Boost Revenue
Online fundraising is an essential part of every nonprofit’s overall fundraising strategy, and the 11 applications that follow are some of the best online fundraising tools we’ve found to help your organization boost its revenue.
Advocacy
July 23, 2021
Advocacy | A Rundown of the Basics With Real-World Examples
Advocacy campaigns are the driving force of progress. They call attention to issues or problems, identify solutions, coordinate efforts of the masses, and work to bring about changes that will make our world a better place. The civil rights movement, environmental protection regulations, and modern workplace safety practices all started with advocacy campaigns.
Donor Management
July 9, 2021
26 Nonprofit Key Performance Indicators to Measure Impact
Key performance indicators are the metrics that tell you how well your nonprofit is operating and whether you are hitting your goals. But it can be hard to know which nonprofit KPIs matter most and which your organization should be tracking.
Fundraising
July 1, 2021
Best Salesforce Apps for Nonprofits: 19 Essential Tools
Salesforce is an incredibly customizable CRM with a vast universe of integrations.
Fundraising
June 25, 2021
Donate Buttons | Everything Your Nonprofit Needs to Know
Donate buttons are crucial for driving conversions on your nonprofit website and to your overall fundraising strategy. Whether you incorporate donate buttons into your virtual fundraising forms, in emails, or as a simple call to action throughout your online and social assets, this guide will help you create a donate button that stands out and helps your organization raise the funds it needs to succeed.
Advocacy
June 4, 2021
Mapping Your Advocacy Campaign
Engage and change the world. That’s Salsa’s vision for social good organizations and the reason we get so excited when they execute successful advocacy campaigns using our software. In this article, we’re taking a closer look at a few of the early planning stages in any advocacy campaign - identifying the target who can bring about the change you desire and the people who influence that target. This is called “mapping your advocacy campaign” because we are developing a visual map of the people who will help us and how they relate to one another.
It’s not enough that we go directly to the target and lay out our case. Sometimes the person we need to convince isn’t going to listen to just one singular voice. We need to point our advocacy at the people who influence our target too. Their voices will lend credibility to our campaign because they are trusted friends and colleagues of our target and their opinions matter.
Remember, you can download the advocacy campaign planning worksheets in the appendix of Salsa’s Complete Guide to Digital Nonprofit Advocacy Campaigns and follow along with this post while you create your own advocacy campaign maps.
