Welcome to the Salsa Blog

Craig Grella

Craig Grella

Craig Grella is the content marketer for Salsa Labs, creating its marketing materials and helping Salsa clients use Smart Engagement and digital marketing to accomplish their missions.

Recent Posts by Craig Grella:

Advocacy Campaigns That Convert - High 5 for Kids

Advocacy campaigns are a great way to bring attention to a cause or effect change around a specific issue. In this article, we’ll look at a successful advocacy campaign from Save the Children Action Network and discuss why they’ve been so successful with their calls-to-action.

Topics: Fundraising

Virtual Fundraising Best Practices And 10 Fundraising Ideas

Virtual fundraising is any fundraising that takes place entirely online, including donations made on your website or through social media channels.

Topics: Fundraising

A Recipe for Increasing your Nonprofit’s Engagement on Social Media

Social media networks are used by 72% of the U.S adult population. A back of the napkin calculation tells us that’s about 150 million people. At first glance, you’d think that just by posting on a few social networks your nonprofit could reach more people than any other marketing method and your entire year’s worth of fundraising could be generated in one day. But we all know it’s just not that simple. It’s the reason that one of the questions we get asked most often by nonprofits is how can they increase engagement with the content they post on social media networks.