Welcome to the Salsa Blog

Craig Grella

Craig Grella

Craig Grella is the content marketer for Salsa Labs, creating its marketing materials and helping Salsa clients use Smart Engagement and digital marketing to accomplish their missions.

Recent Posts by Craig Grella:

The Delaware Humane Association, The First Ever Indoguration™, and a New World Record for the Most Pets on a Single Zoom Call

When opportunity knocks, nonprofits need to be ready to answer the door and be open to the possibility of expanding their operations.

That’s exactly what happened when President Joe Biden arrived at the Delaware Humane Association to adopt a dog named Major.

With Major set to become the first rescue pet in the White House, the Delaware Humane Association, along with a few partners, began planning the first-ever Indoguration™ to take place as the President was taking his oath. Working with Pumpkin Pet Insurance, DHA hoped they could break a world record by having the largest pet zoom call by getting 1,000 people online with their pets. Their initial goal was to raise $10 from each participant, or $10,000 total.

DHA had been using Salsa Engage to keep track of supporters and advocates, so it was natural for them to turn to Salsa Smart Engagement Technology to handle the online fundraising component for their Indoguration™ campaign.

DHA created a simple, but effective donation form using the Salsa Engage fundraising platform for nonprofits which included a short statement on the Indoguration™, a picture of Major Biden, and social media information for further engagement. Their campaign also highlighted DHA’s local shelter programs and brought much-needed attention to other shelters around the country.

Topics: Partners Clients

How to Create a Nonprofit Website and Integrate it With Other Tools

This is the final post in a series of articles on the topic of digital marketing for nonprofits and creating the perfect nonprofit website. In the first four articles, we discussed creating mission pages, impact pages, volunteer pages, fundraising pages, and your homepage. Using the lessons learned in those five articles you can create an extremely effective nonprofit website that engages your audience and creates volunteers and donors.

Topics: Nonprofit Digital Marketing

How to Create a Nonprofit Website Homepage That Gets Attention

This is the second to last post in a series of articles on the topic of digital marketing for nonprofits and creating the perfect nonprofit website. In the first four articles, we discussed creating mission pages, impact pages, volunteer pages, and the all-important donate page. In this fifth post, our next to last article in this series, we will discuss creating the perfect nonprofit website home page. 

Topics: Nonprofit Digital Marketing

How to Create Nonprofit Website Fundraising and Donate Pages

This is the fourth post in a series of articles on the topic of digital marketing for nonprofits and creating the perfect nonprofit website. In the first article, we discussed creating your about page or mission page, the second article discussed creating program and impact pages, and the third article covered creating volunteer and take action pages.

In this article, we'll discuss how to create effective online fundraising and donation pages.

Topics: Nonprofit Digital Marketing

How to Create Nonprofit Website Volunteer and Take Action Pages

This is the third post in a series of articles on the topic of digital marketing for nonprofits and creating the perfect nonprofit website. In the first two articles, we discussed creating your about page or mission page, and in the second article we discussed creating program and impact pages.

Topics: Nonprofit Digital Marketing

How to Create a Nonprofit Website Impact Page or Program Page

This is the second post in a series of articles on the topic of digital marketing for nonprofits and creating the perfect nonprofit website. In the first article, we discussed creating mission pages, which are like bio pages for your nonprofit.

Topics: Nonprofit Digital Marketing

How to Create a Nonprofit Website About Page or Mission Page

Discussions on digital marketing for nonprofits usually focus on social media, increasing follower counts, and sending automated emails. However, a well-optimized nonprofit website is a necessity if you want to be found quickly when people search for your organization, take donations online, and grow your base of volunteers and supporters.

Topics: Nonprofit Digital Marketing

How to Write a Nonprofit Fundraising Call to Action

Donors don’t open their wallets and make contributions to your organization simply because of the good work you do. And with the ever-increasing competition for the attention of potential supporters, it’s more important than ever that you create an effective nonprofit fundraising call to action.

Topics: Fundraising

Communication at Every Level on the Nonprofit Ladder of Engagement

This is the second in a pair of articles on the nonprofit ladder of engagement. The first article focused on defining the nonprofit ladder of engagement and showed you how to research and create one for your organization.

This article focuses more on digital marketing for nonprofits, how we use our audience personas to develop content that motivates our supporters, and how we can measure that engagement to make sure our limited resources get spent in the right places.

Topics: Donor Management Marketing Marketing Automation Nonprofit Ladder of Engagement Nonprofit Audience Persona

The Nonprofit Ladder of Engagement

Fifteen years ago, a nonprofit could survive without a website by doing a direct mail piece once or twice a year or just relying on walk-in traffic and a few in-person events. You’ve probably already come to the realization that those days are over and the world is relying more heavily (and sometimes completely) on virtual outreach. As such, we’re all competing for what seems to be a more limited pool of attention. Today, you need to keep your audience engaged or risk losing them to another cause. The nonprofit ladder of engagement is the tool you need to find those supporters and keep them coming back for more.

This is the first of two articles focused on the nonprofit ladder of engagement, what it is, and how your nonprofit can use it to find supporters and turn them into dedicated advocates for your organization.

Advocacy Campaigns That Convert - High 5 for Kids

Advocacy campaigns are a great way to bring attention to a cause or effect change around a specific issue. In this article, we’ll look at a successful advocacy campaign from Save the Children Action Network and discuss why they’ve been so successful with their calls-to-action.

Topics: Fundraising