SalsaBlog

Advocacy | A Rundown of the Basics With Real-World Examples

Advocacy campaigns are the driving force of progress. They call attention to issues or problems,...

Curve

Subscribe and stay up to date

No spam, we promise! You will only receive essential emails.

Tips with Salsa

The Salsa Podcast featuring talk, tips and tales for the nonprofit community!

Learn More!
Craig Grella

Craig Grella

Craig Grella is the content marketer for Salsa Labs, creating its marketing materials and helping Salsa clients use Smart Engagement and digital marketing to accomplish their missions.

Recent Posts by Craig Grella:

Best Salesforce Apps for Nonprofits: 19 Essential Tools
Fundraising
July 1, 2021

Best Salesforce Apps for Nonprofits: 19 Essential Tools

Salesforce is an incredibly customizable CRM with a vast universe of integrations.

Donate Buttons | Everything Your Nonprofit Needs to Know
Fundraising
June 25, 2021

Donate Buttons | Everything Your Nonprofit Needs to Know

Donate buttons are crucial for driving conversions on your nonprofit website and to your overall fundraising strategy. Whether you incorporate donate buttons into your virtual fundraising forms, in emails, or as a simple call to action throughout your online and social assets, this guide will help you create a donate button that stands out and helps your organization raise the funds it needs to succeed.

Mapping Your Advocacy Campaign
Advocacy
June 4, 2021

Mapping Your Advocacy Campaign

Engage and change the world. That’s Salsa’s vision for social good organizations and the reason we get so excited when they execute successful advocacy campaigns using our software. In this article, we’re taking a closer look at a few of the early planning stages in any advocacy campaign - identifying the target who can bring about the change you desire and the people who influence that target. This is called “mapping your advocacy campaign” because we are developing a visual map of the people who will help us and how they relate to one another.

It’s not enough that we go directly to the target and lay out our case. Sometimes the person we need to convince isn’t going to listen to just one singular voice. We need to point our advocacy at the people who influence our target too. Their voices will lend credibility to our campaign because they are trusted friends and colleagues of our target and their opinions matter.

Remember, you can download the advocacy campaign planning worksheets in the appendix of Salsa’s Complete Guide to Digital Nonprofit Advocacy Campaigns and follow along with this post while you create your own advocacy campaign maps.