5 Tips for Powerful Nonprofit Year-End Campaign Videos

If integrated into your campaign properly, video can be an invaluable resource. It can add...


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Jennifer Gmerek

Jennifer Gmerek

Jennifer has 10 years of experience in helping nonprofits take creative approaches to their advocacy, fundraising and engagement efforts online.

Recent Posts by Jennifer Gmerek:

3 Most Profitable Types of Nonprofit Fundraisers
July 11, 2014

3 Most Profitable Types of Nonprofit Fundraisers

I hate to break it to you, but raising money for your nonprofit or cause is always going to be a challenge. However, creating the most successful - and most profitable - campaign doesn’t just come from delivering the right message to the right audience at the right time. Whether you're relying mainly on social media, email, your website or other means to get the word out, there's one more very important factor that must also be considered: what type of nonprofit fundraiser will you create?

Social Media Marketing Best Practices for Nonprofits
Nonprofit Marketing
July 1, 2014

Social Media Marketing Best Practices for Nonprofits

According to Mashable, yesterday was Social Media Day (#SMDay) - a day to honor the digital revolution happening around the globe. Didn’t get the memo? We forgive you. But since we treat everyday like Social Media Day around here, we figured why not use the date to help launch our #SMDay mini-series of blogs this week dedicated to all things social.

7 Tips for Creating an Awesome Nonprofit Website
Nonprofit Marketing
June 27, 2014

7 Tips for Creating an Awesome Nonprofit Website

From parts one, two, and three of our new series How to Build a Website for your Charitable Foundation, we have compiled a list of tips to help you craft a website that will leave a lasting impression on your supporters.

In this article, we'll cover seven tips to help your create stunning nonprofit website: 

  1. Make your mission apparent.
  2. Use content to attract supporters.
  3. Make your site donor-friendly.
  4. Make volunteer recuritment easy. 
  5. Incorporate visual storytelling. 
  6. Make your website mobile-responsive. 
  7. Tie your site to social media. 

Let's dive right into the first step: make your mission apparent.