Welcome to the Salsa Blog

Jessica Seward

Jessica Seward

Jessica moved from Pennsylvania to the Washington DC area in 2007 and hasn't looked back. She has been in marketing since the start of her career, and now serves as Salsa's Community and Marketing Manager where she helps nonprofits build their communities of support. When she's not working, Jessica enjoys traveling, trying new beers, and being with friends and family, not necessarily in that order.

Recent Posts by Jessica Seward:

9 Ways to Grow your Supporter List Using Online Advocacy

shutter-fistSupporters are the lifeblood of any organization, and one way to get folks actively engaged in your cause is through online actions such as petitions and targeted actions.

Topics: Advocacy

Infographic: Why Local Advocacy is Good

Growing your list is crucial to your mission. The more engaged supporters you can connect with, the greater your impact.

Topics: Strategy Advocacy

Infographic: Top 10 Strategies to Grow Your List

Growing your list is crucial to your mission. The more engaged supporters you can connect with, the greater your impact.

Topics: Strategy

Designing Content: Make it work like Legos

Content is no longer written, it is designed. The structure of your content is important from the very beginning of a build - from defining the editorial experience, to content presentation. Do you get frustrated entering content, or have trouble updating your site due the setup of your CMS?

Topics: Events Marketing

Fundraising in the Digital Age: A Form Isn’t Enough - Live at FUSE!

With technology changing so quickly, it’s challenging to keep pace with what tools you need to maximize giving. There are lots of options out there - and with end-of-year fundraising approaching, now is the time to get ready. 

Join Gareth O’Loughlin, VP of Product at OneID, for this session “Fundraising in the Digital Age: A Form Isn’t Enough.” In this session, we will discuss what you need to know about today’s technology choices to help you improve your fundraising efforts. Also covered in this discussion will be an overview of QuickDonate, the 1-click donation tool from oneID available on Salsa – helping you drive donations across all devices. Raising more donations without any extra work for you or your supporters, doesn’t it get any better than that, right? 

Topics: Events

How to Segment your Email Lists Like a Pro

If you’re tired of low email response rates and ever-increasing opt-out requests then it might be time to rethink your email strategy.

Topics: Events Marketing

Last Chance To Save For You Early Cats

Today - June 30th - is the LAST day to save big on your FUSE 2014 registration. You've still got a few more hours left to take advantage of "early cat" pricing. Register now and you'll pay only $249 - that's over 35% off the regular registration fee. Use the code "EarlyCat2014" to save big (code is case sensitive).

Topics: Events

How to Avoid Common Beginner Mistakes with Salsa

Salsa is an incredibly powerful tool that’s really easy to use. Using Salsa, over 2,000 clients have raised more than $280 million, undertook over 109 million advocacy actions, and sent over 10.5 billion emails - and that’s just some of the amazing stats that prove how popular and valuable Salsa is to nonprofits.

Topics: Events

How to Increase Fundraising Revenue by 40% with Dynamic Donor Forms

Are you getting the most out of your existing donors? Most online donation forms have static ask strings that never change. For example, your form might suggest donations of $50 or $75 and that’s all.

Topics: Events Fundraising

How to Find your NonProfits Brand Voice

A strong, authentic organizational "voice” has many benefits for nonprofits and charitable organizations. It helps you connect constituents with your cause and inspires them to take action. But what is your voice? How do you find it? And where should that voice be heard?

Topics: Events

How to Turn One-Time Donors into Sustaining Donors

Are you looking for an easy way to increase donations? Try asking for a smaller, but recurring monthly gift, rather than a larger one-time gift. Monthly giving program data shows that donors who sign up for recurring donations net more lifetime donations than those who gift individual donations.

Topics: Events