Welcome to the Salsa Blog

Mark Kelly

Recent Posts by Mark Kelly:

Donor Database: The Essential Software for Every Nonprofit

The basis for great donor stewardship, a donor database helps your organization’s staff get to know your donors, so you can cultivate strong and meaningful donor relationships.

Topics: Salsa Fundraising

Constituent Relationship Management: A Guide for Success

The use of constituent relationship management software is a topic that’s always buzzing in the nonprofit sector, so it’s easy to get lost in the swarm. Luckily, our helpful pointers for CRMs will clear up any questions you might have about the software.

Topics: Salsa Strategy Fundraising salsa-crm

11 Strategies for Stellar Donor Retention (Using Your CRM)

Donor retention is indescribably necessary for nonprofits of all sizes and focuses. Without satisfied donors, there are no funds to further your cause. It boils down to the simple fact that without your donors, you can’t keep afloat.

Topics: Strategy Fundraising salsa-crm

Regain Lapsed Donors in 8 Steps [With Letter Templates]

Unfortunately, every nonprofit deals with lapsed donors, or donors who used to contribute to your organization but have since stopped for whatever reason.

While every organization and donor management software provider has a different definition for what makes a lapsed donor, you can play by a general rule of thumb: these supporters haven’t given in over 12 months.

Topics: Strategy Fundraising Email Marketing

6 Ways Checkout Charity Can Boost Online Fundraising

Checkout charity has become an increasingly easy way to accept additional donations. It’s the extra, “Would you like to donate $2 to ABC charity to help students in need?” at the end of the checkout process. Their wallet is already open and their card is out, now it’s your turn to compel consumers to follow through with a donation.

Topics: Fundraising

6 Tips to Procure Better Items for a Fundraising Auction

Another fall event fundraising season is on deck, and nonprofits around the country are planning charity auction, dinners and galas with more ambitious revenue goals than ever.

Strategies for Effective Fundraising Evaluation

What you’re not as likely to find, however, are those who want to do the less glamorous job of critically assessing the fundraiser’s performance. The question comes in many forms, and it’s one more likely asked than answered: “Did it work?” “Did we meet our goal?” “Why or why not?”

Evaluating and gathering feedback—both qualitative and quantitative—can help you reach new levels of success year over year. When you begin with data; collect ongoing feedback; stay mission focused; and have honest reflections, you’ll find that evaluating your fundraising program is a worthwhile investment of time and resources.

Topics: Strategy Fundraising

5 Steps to Planning an Advocacy Campaign

Online Advocacy

A professional chef plans out her five course meal. A teacher lines up his lesson plan. A paperboy maps out his route. And...a digital campaigner plans out an advocacy campaign. 

Topics: Advocacy

Why Nonprofit Mobile Marketing Is Worth It

Not sure if mobile marketing works for nonprofits? What if I told you that Forbes reported that 1 in 10 Americans have texted a charitable contribution from their phone? And a study published by M+R Benchmarks found that for every 1,000 email subscribers, nonprofits had 285 Facebook fans, 112 Twitter Followers and 13 mobile subscribers.

Major Gifts Officer: FAQ


Major Gifts

If you want to succeed in major gift fundraising, you need a staff member to lead the charge. For most nonprofits, that position is filled by the major gifts officer. 

Topics: Strategy

5 Tips for More Effective Member Engagement



For organizations with membership programs, finding a way to consistently engage members on a long-term basis often feels easier said than done.

Topics: Strategy