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Donor Management
August 17, 2018
Donor Stewardship: 5 Techniques for Building Relationships
If there’s one thing that challenges nonprofits campaign after campaign, it’s knowing how to...
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Tips with Salsa
The Salsa Podcast featuring talk, tips and tales for the nonprofit community!
Mark Kelly
Recent Posts by Mark Kelly:
Advocacy
August 2, 2018
Grassroots Software: 5 Fundamental Questions You Should Ask
For grassroots organizations of all shapes and sizes, there comes a time when investing in software solutions becomes an inevitability. However, it’s not always clear what grassroots software is out there, and what kinds of tools you really need.
Donor Management
June 7, 2018
Strengthen Your Donor Segmentation: 7 Successful Strategies
When it comes to making connections with your supporters, there’s nothing more important than making people feel like your nonprofit is actually talking to them. Instead of using the same communication, engagement, or fundraising strategies for your entire community, your team should instead take a segmented approach.
Fundraising
June 6, 2018
5 Tips for Steering Your Organization Toward Online Fundraising
Navigating through the digital landscape can be a little murky at times. These channels are constantly evolving requiring you to keep pace with industry knowledge, insights, and best practices.
Donor Management
June 5, 2018
Successful Donor Engagement in the Digital Age
The engagement of nonprofit organizations with donors must combine strong ties with ties that are weak to maintain positive relationships on social media, as well as offline. Examples of strong ties include personal relationships like friends or family; weak ties are acquaintances. From queries and updates on the organization’s progress to personalized communication and thank-you notes, technology can be an aid if used well.
Fundraising
May 24, 2018
7 Exceptional Peer-to-Peer Fundraising Best Practices
Without a doubt, peer-to-peer fundraising is among the most effective and engaging fundraising methods out there. By accessing the power of your supporter community, your nonprofit can quickly reach its fundraising goals while making connections with new individuals to rally around your cause.
![Top 5 Essential Nonprofit CRM Features [With Reviews!]](https://www.salsalabs.com/hubfs/Top%20Nonprofit%20CRM%20Reviews.jpg)
Donor Management
May 24, 2018
Top 5 Essential Nonprofit CRM Features [With Reviews!]
Mastering your nonprofit’s data strategy can be challenging. Many growing nonprofit organizations struggle to piece together accurate and informative insights into their community because they’re working with a patchwork system of isolated data tools.
Fundraising
May 1, 2018
Writing a Donor Acknowledgement Letter: 5 Common Questions
Your nonprofit’s donors are the backbone of your organization. Without their support, you wouldn’t be able to achieve your mission, advocate on behalf of your cause, or bring awareness to the issues you represent.
Fundraising
April 24, 2018
7 Simple & Savvy Ways to Design an Outstanding Donation Page
When it comes to your organization’s online fundraising efforts, there’s no better recipe for success than designing an attractive and optimized donation page. After all, your donation page serves as the last point of engagement before donors give, so it’s important to make a great impression.
Fundraising
April 17, 2018
10 Effective (and Easy) Online Donation Form Strategies
Online giving is the fastest, easiest, and most convenient way for your donors to give. Whether it’s contributing to your latest fundraising appeal, making a gift to your annual fund, or sending a donation via mobile device, your donors are opting more and more to make digital gifts.
![5 Social Media Tools for Savvy Nonprofits [with Examples]](https://www.salsalabs.com/hubfs/Top%20Social%20Media%20Tools%20for%20Nonprofits.jpg)
Nonprofit Marketing
April 5, 2018
5 Social Media Tools for Savvy Nonprofits [with Examples]
It’s no surprise: in 2018, there isn't a better place to make your mark online as a nonprofit than through social media channels. Whether you’re growing your constituency, sharing your fundraising pages, or otherwise boosting the digital profile of your cause, social media is where the bulk of your interactions with constituents will happen.
Donor Management
March 28, 2018
The Nonprofit Software Buyer’s Guide: Essential 501c3 Advice
For years now, nonprofits of all shapes and sizes have known that to really make the most of your efforts, you need to find the right nonprofit software solution. However, with so many types of nonprofit software out there that all aim to address different areas of your operations, deciding on what kind of tools to invest in can be a real sticking point behind the scenes.
Fundraising
March 27, 2018
5 Questions to Ask Before Buying Event Fundraising Software
If there’s one thing that’s true year after year, it’s that event fundraising is a key component of your nonprofit’s fundraising strategy. Not only does your team rely on fundraising events to help you reach your campaign goals, but these events are also one of the most important tools in your arsenal that you can leverage to build sustainable relationships with donors, volunteers, and other supporters.
![4 Tested Digital Advocacy Campaign Strategies [and Examples]](https://www.salsalabs.com/hubfs/Digital%20Advocacy%20Strategies.jpg)
Advocacy
March 27, 2018
4 Tested Digital Advocacy Campaign Strategies [and Examples]
As an advocacy organization, your team is well aware of how challenging it can be to capture the attention of supporters online. Whether it’s an ineffectual advocacy strategy behind the scenes or insufficient interest among the community, many organizations have experienced the disappointment of launching a social advocacy campaign that goes nowhere.
