Welcome to the Salsa Blog

Mark Kelly

Recent Posts by Mark Kelly:

6 Ways Checkout Charity Can Boost Online Fundraising

Checkout charity has become an increasingly easy way to accept additional donations. It’s the extra, “Would you like to donate $2 to ABC charity to help students in need?” at the end of the checkout process. Their wallet is already open and their card is out, now it’s your turn to compel consumers to follow through with a donation.

Topics: Fundraising

5 Steps to Planning an Advocacy Campaign

Online Advocacy

A professional chef plans out her five course meal. A teacher lines up his lesson plan. A paperboy maps out his route. And...an advocate plans out an advocacy campaign. 

Topics: Advocacy

Major Gifts Officer: FAQ


Major Gifts

If you want to succeed in major gift fundraising, you need a staff member to lead the charge. For most nonprofits, that position is filled by the major gifts officer. 

Topics: Strategy

5 Tips for More Effective Member Engagement



For organizations with membership programs, finding a way to consistently engage members on a long-term basis often feels easier said than done.

Topics: Strategy

6 Ways Charity Auction Software Can Support Your Next Auction



Charity auctions have been a staple of nonprofit event fundraising for years, but that certainly doesn't mean they've grown stale!

Topics: Strategy

Nonprofit Payment Processing for Newbies: The Crash Course

Supporter Engagement

Topics: Strategy

9 Outstanding Online Fundraising Ideas to Try in 2017

 

Supporter Engagement

Topics: Fundraising

How Crowdfunding Can Help Nonprofits Raise More Money



Peer to Peer

Topics: Fundraising

20 Key Performance Indicators Nonprofit Management Needs to Track


When it comes to determining how efficiently your nonprofit operates, there’s nothing quite as helpful as a large pool of accurate, relevant performance indicators that can objectively show you exactly how well you’re doing.

Topics: Strategy

7 Tips to Convince Your Board to Invest in Fundraising Software

Supporter Engagement


You've done all the research, weighed all the options, and finally decided to make the jump. You're ready to invest in nonprofit fundraising software.

Now, the only thing standing between you and more successful fundraising efforts is having to convince your board.

Topics: Supporter Management

Mobile Fundraising for Your Advocacy Campaign: 8 Steps

Online Advocacy

If you're in the business of advocacy, chances are you're a passionate individual. You think globally and act locally. You care about having your voice and the voices of those you advocate for heard above the fray.

Whether you're lobbying, litigating, educating, or organizing for your cause, there's one common factor that all groups have to consider: funding.

Topics: Advocacy Fundraising