Welcome to the Salsa Blog

When it comes to making connections with your supporters, there’s nothing more important than making people feel like your nonprofit is actually talking to them.

Instead of using the same communication, engagement, or fundraising strategies for your entire community, your team should instead take a segmented approach.

Without a doubt, peer-to-peer fundraising is among the most effective and engaging fundraising methods out there.

By accessing the power of your supporter community, your nonprofit can quickly reach its fundraising goals while making connections with new individuals to rally around your cause.

Mastering your nonprofit’s data strategy can be challenging. Many growing nonprofit organizations struggle to piece together accurate and informative insights into their community because they’re working with a patchwork system of isolated data tools.

If your team needs to better understand the community you serve, then it’s time to invest in a robust nonprofit CRM platform.

Your nonprofit’s donors are the backbone of your organization. Without their support, you wouldn’t be able to achieve your mission, advocate on behalf of your cause, or bring awareness to the issues you represent.

When it comes to your organization’s online fundraising efforts, there’s no better recipe for success than designing an attractive and optimized donation page. After all, your donation page serves as the last point of engagement before donors give, so it’s important to make a great impression.

Online giving is the fastest, easiest, and most convenient way for your donors to give. Whether it’s contributing to your latest fundraising appeal, making a gift to your annual fund, or sending a donation via mobile device, your donors are opting more and more to make digital gifts.

It’s no surprise: in 2018, there isn't a better place to make your mark online as a nonprofit than through social media channels.

Whether you’re growing your constituency, sharing your fundraising pages, or otherwise boosting the digital profile of your cause, social media is where the bulk of your interactions with constituents will happen.

For years now, nonprofits of all shapes and sizes have known that to really make the most of your efforts, you need to find the right nonprofit software solution.

However, with so many types of nonprofit software out there that all aim to address different areas of your operations, deciding on what kind of tools to invest in can be a real sticking point behind the scenes.

If there’s one thing that’s true year after year, it’s that event fundraising is a key component of your nonprofit’s fundraising strategy.

Not only does your team rely on fundraising events to help you reach your campaign goals, but these events are also one of the most important tools in your arsenal that you can leverage to build sustainable relationships with donors, volunteers, and other supporters.