Welcome to the Salsa Blog

If there’s one thing that challenges nonprofits campaign after campaign, it’s knowing how to effectively steward key donors to provide necessary support to your cause.

Whether your nonprofit has an undefined donor stewardship strategy, or your organization isn’t exactly sure what your donor stewardship goals should be, your team should take the time to brush up on some donor stewardship best practices.

For grassroots organizations of all shapes and sizes, there comes a time when investing in software solutions becomes an inevitability.

However, it’s not always clear what grassroots software is out there, and what kinds of tools you really need.

When it comes to making connections with your supporters, there’s nothing more important than making people feel like your nonprofit is actually talking to them.

Instead of using the same communication, engagement, or fundraising strategies for your entire community, your team should instead take a segmented approach.

Without a doubt, peer-to-peer fundraising is among the most effective and engaging fundraising methods out there.

By accessing the power of your supporter community, your nonprofit can quickly reach its fundraising goals while making connections with new individuals to rally around your cause.

Mastering your nonprofit’s data strategy can be challenging. Many growing nonprofit organizations struggle to piece together accurate and informative insights into their community because they’re working with a patchwork system of isolated data tools.

If your team needs to better understand the community you serve, then it’s time to invest in a robust nonprofit CRM platform.

Your nonprofit’s donors are the backbone of your organization. Without their support, you wouldn’t be able to achieve your mission, advocate on behalf of your cause, or bring awareness to the issues you represent.

When it comes to your organization’s online fundraising efforts, there’s no better recipe for success than designing an attractive and optimized donation page. After all, your donation page serves as the last point of engagement before donors give, so it’s important to make a great impression.

Online giving is the fastest, easiest, and most convenient way for your donors to give. Whether it’s contributing to your latest fundraising appeal, making a gift to your annual fund, or sending a donation via mobile device, your donors are opting more and more to make digital gifts.

It’s no surprise: in 2018, there isn't a better place to make your mark online as a nonprofit than through social media channels.

Whether you’re growing your constituency, sharing your fundraising pages, or otherwise boosting the digital profile of your cause, social media is where the bulk of your interactions with constituents will happen.