Welcome to the Salsa Blog

Mark Kelly

Recent Posts by Mark Kelly:

Top 4 Benefits of Tracking Nonprofit Time

It’s not easy to run a nonprofit. Between managing rules and regulations, pressure to keep costs down, the seemingly never-ending need for more funding, and of course, the many efforts required to reduce turnover and keep employees working faster, smarter, and more effectively year and year.

Infographic: 9 Step Guide To Buying Nonprofit CRM

We get it! There are tons of choices out there and buying software can be a daunting task. Use this infographic to develop a game plan for when you begin to ensure you satisfy all of your organization's wants and needs.

For more information about fundraising and nonprofit CRM software, check out one of our helpful guides.

Top 10 Online Fundraising Tools Your Nonprofit Needs to Know

Fundraising is a crucial element in any nonprofit’s success. Without your fundraising and your donors, your organization has no financial backing and without financial support, how can you further your cause?

Topics: Salsa Strategy Fundraising

Donor Database: The Essential Software for Every Nonprofit

Supporter Engagement

The basis for great donor stewardship, a donor database helps your organization’s staff get to know your donors, so you can cultivate strong and meaningful donor relationships.

Topics: Salsa Fundraising

Constituent Relationship Management: A Guide for Success

Supporter Engagement

The use of constituent relationship management software is a topic that’s always buzzing in the nonprofit sector, so it’s easy to get lost in the swarm. Luckily, our helpful pointers for CRMs will clear up any questions you might have about the software.

Topics: Salsa Strategy Fundraising salsa-crm

11 Strategies for Stellar Donor Retention (Using Your CRM)

Supporter Engagement

Donor retention is indescribably necessary for nonprofits of all sizes and focuses. Without satisfied donors, there are no funds to further your cause. It boils down to the simple fact that without your donors, you can’t keep afloat.

Topics: Strategy Fundraising salsa-crm

Regain Lapsed Donors in 8 Steps [With Letter Templates]

Supporter Engagement

Unfortunately, every nonprofit deals with lapsed donors, or donors who used to contribute to your organization but have since stopped for whatever reason.

While every organization and donor management software provider has a different definition for what makes a lapsed donor, you can play by a general rule of thumb: these supporters haven’t given in over 12 months.

Topics: Strategy Fundraising Email Marketing

6 Ways Checkout Charity Can Boost Online Fundraising

Checkout charity has become an increasingly easy way to accept additional donations. It’s the extra, “Would you like to donate $2 to ABC charity to help students in need?” at the end of the checkout process. Their wallet is already open and their card is out, now it’s your turn to compel consumers to follow through with a donation.

Topics: Fundraising

6 Tips to Procure Better Items for a Fundraising Auction

Another fall event fundraising season is on deck, and nonprofits around the country are planning charity auction, dinners and galas with more ambitious revenue goals than ever.

5 Steps to Planning an Advocacy Campaign

Online Advocacy

A professional chef plans out her five course meal. A teacher lines up his lesson plan. A paperboy maps out his route. And...a digital campaigner plans out an advocacy campaign. 

Topics: Advocacy

Why Nonprofit Mobile Marketing Is Worth It

Not sure if mobile marketing works for nonprofits? What if I told you that Forbes reported that 1 in 10 Americans have texted a charitable contribution from their phone? And a study published by M+R Benchmarks found that for every 1,000 email subscribers, nonprofits had 285 Facebook fans, 112 Twitter Followers and 13 mobile subscribers.