Welcome to the Salsa Blog

Melissa White

Recent Posts by Melissa White:

Employee Turnover: Why It’s Bad for Donor Retention

Employers are facing a tough job market right now. With low unemployment rates, the market heavily favors candidates and employees over organizations. 

A whopping 3.6 million employees voluntarily quit their jobs in July 2019, the highest number on record since April 2001. Employees are becoming pickier about the jobs they’re applying to and interviewing for, and are more open to jumping ship for opportunities that appear to be greener. 

Topics: Marketing

Giving Season 2019: 5 Ways to Boost Employee Retention

As summer fades into fall and we start donning scarves and warmer jackets, no doubt your staff is abuzz with putting the final touches on fall fundraising events and programs, and preparing for your final end-of-year fundraising push. 

Topics: Marketing

Drive Donor Engagement by Mastering Employee 1x1s at Your Org

In nonprofit organizations, communication is key to ensuring your fundraising goals are met, and that your events go off without a hitch. 

As an Executive Director, you have to make sure everyone is on the same page, that roadblocks or challenges are identified as soon as possible, and that last-minute surprises are kept to a minimum. 

While you may hold regular staff meetings to collect status updates and keep everyone on the same page, don’t underestimate the power of one-on-one team member meetings to keep your initiatives and organization running smoothly.

Topics: Marketing

Employee Engagement: 5 Strategies for Growing Organizations

Like many nonprofits, there’s a lot of effort that goes into the mission of the organization. You and your team spend months planning and organizing events, and coming up with creative ways to cultivate and retain donors. Not to mention working on your corporate gift programs, grant writing, and building relationships with community partners. Nonprofit work can be fulfilling, yet tiresome, sacrificial and emotionally draining. 

Topics: Marketing