Welcome to the Salsa Blog

Rachel Muney

Rachel Muney

Social Media Strategist, Salsa Labs. Salsa is a technology company that provides powerful fundraising, advocacy, and marketing engagement software to nonprofit organizations all over the world.

Recent Posts by Rachel Muney:

Salsa Peer-to-Peer Fundraising Series: DIY Campaigns

In the nonprofit fundraising world, spring is peer-to-peer event season. From Relay for Life to March for Babies, communities around the country will be participating in walks, runs, and dance-a-thons. As you plan your event, it's important to consider which version of P2P fundraising will work best for your organization. 

At a high level, P2P can be divided into three major categories. Terminology can differ, but for our purposes we refer to them as traditional “athon” fundraising, crowdfunding, and do‐it‐yourself (DIY) fundraising

We've reached our final peer-to-peer campaign option - DIY fundraising. Let's take a closer look.

Topics: Fundraising

Planning a DIY Peer-to-Peer Campaign

Planning a DIY Fundraiser requires you to think ahead about how to reach supporters, which options you’ll offer them, and the resources you can provide to help them reach their peer-to-peer campaign goal. In order to do so, make sure you follow these four simple steps: set reasonable expectations, choose a focus and campaign type, and decide what resources you’ll provide.

Topics: Fundraising

Nonprofit Storytelling in the Age of Virtual Reality

Virtual reality is bringing an entirely new meaning to the phrase "show, don't tell."

Topics: Marketing

The Art of Crafting a Stellar Nonprofit Communications Strategy

Brochures, web copy, blog articles, Tweets, Facebook posts – the many forms of communication that communication professionals must master is wide. And, if they were people, they’d all be Sally from “When Harry Met Sally” – i.e. high maintenance, wanting their ice cream on the side and pie warmed but no whip cream, unless you can’t get the pie warm, then…

Topics: Marketing

#GivingTuesday: Social Media Fundraising 101 (Updated)

This November, use social media for good and make progress toward your fundraising goals by getting #GivingTuesday trending.

#GivingTuesday is a chance for nonprofits to capitalize on the virality of Black Friday and Cyber Monday to orient the upcoming holiday season as one of not only getting, but giving. And, as the hashtag suggests, #GivingTuesday is a great opportunity for nonprofit organizations to put their social media marketing strategies to work.

But what if your organization doesn't have a social marketing strategy, or what if you haven't updated it in several years? You shouldn't let #GivingTuesday pass by without making sure you have a social media plan for this year.

Instead, use this guide to get your social media marketing up to speed and ready for the big day and the big season. This post will examine a few of the most important practices of a nonprofit with a successful social media strategy. These include:

  1. Using the platforms that work best for you.
  2. Being open to experimentation.
  3. Telling, and spreading, your story.
  4. Including a call to action.

If you are wondering where you can start improving your social media strategy this season, these best practices will get you well on your way. 

#GivingTuesday: using the platforms that work best for you

Choosing the right social network begins with identifying your target audience as well as your peer to peer and general fundraising goals. But also think about which network falls most in-line with the way your organization naturally communicates.

Topics: Fundraising Marketing