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Salsa Blog

Rachel Muney

Rachel Muney

Social Media Strategist, Salsa Labs

Recent Posts by Rachel Muney:

Webinar Round-Up: Advocacy Best Practices for 2017

Topics: Advocacy

The Power of an Awesome Donor Thank You Letter

Topics: Advocacy

6 Winning Stories to Boost your Year-End Fundraising

Creating a year-end campaign is like telling an epic tale:

  • There’s a beginning, middle and end to the story
  • There’s a noble protagonist
  • There’s something monumental that stands to be gained (or lost) 

Nonprofits use many techniques to engage audiences in their campaigns throughout the year, but successful year-end campaigning requires a unique type of storytelling. Your nonprofit’s year-end story is special because it aims to both summarize your progress over the last year plus set expectations for what’s to come in the future.

Whether your nonprofit’s year has culminated in ways that you have anticipated or not, your task is to find the strongest threads from recent events or activities and weave them together into a patchwork of ideas and perspectives that ultimately inspires supporters to give. Choosing the wrong (or weak) storyline could mean losing the interest of potential donors early on in your campaign and ultimately missing out on valuable donations.

So, where do these incredible tales come from? Every nonprofit’s story is different. By tapping into your organization’s special blend of culture, creativity and broad connections (everyone from staff, volunteers and other high profile figures to the people you help everyday) you can create your own year-end story to set you on a sure path toward happily ever after.

Here are some types of magical year-end stories just waiting to be told:

Topics: Fundraising

Nonprofit Storytelling in the Age of Virtual Reality

Virtual reality is bringing an entirely new meaning to the phrase "show, don't tell."

Topics: Fundraising

2016 #GivingTuesday Statistics

Related Content

Topics: Fundraising

Client Roundup: #GivingTuesday

With one week until #GivingTuesday, we reached out to our clients to share their past experiences with the global day of giving and how they are preparing for success on November 29th. 

Here is a roundup of their insights, ideas, and advice. 

Topics: Strategy

#SalsaSpotlight: The Environmental Working Group


Topics: Salsa

#SalsaSpotlight: ACHIEVA


Topics: Salsa

#SalsaSeries: Our First Online Engagement Playbook is Here!

With the explosion of digital technology and social media platforms, it seems like there is a new way to connect with prospects and supporters three times a week. Google “online engagement tips for nonprofits” and you’ll find a handful of general articles but you will be hard-pressed to find tips that are directly relevant to your cause or mission. Instead, the search results reflect content that has a ‘one-size-fits-all’ approach.

Topics: Supporter Management Strategy

#SalsaSpotlight: The National Sustainable Agriculture Coalition

Topics: Salsa

#SalsaSpotlight: The Beaver County Humane Society

Topics: Salsa

Why Nonprofit Mobile Marketing is Worth It

Not sure if nonprofit mobile marketing works? What if I told you that Forbes reported that 1 in 10 Americans have texted a charitable contribution from their phone?  And a study published by M+R Benchmarks found that for every 1,000 email subscribers, nonprofits had 285 Facebook fans, 112 Twitter Followers and 13 mobile subscribers.

Topics: Marketing