Rachel Muney, on January 19, 2017
Rachel Muney, on December 20, 2016
Creating a year-end campaign is like telling an epic tale:
Nonprofits use many techniques to engage audiences in their campaigns throughout the year, but successful year-end campaigning requires a unique type of storytelling. Your nonprofit’s year-end story is special because it aims to both summarize your progress over the last year plus set expectations for what’s to come in the future.
Whether your nonprofit’s year has culminated in ways that you have anticipated or not, your task is to find the strongest threads from recent events or activities and weave them together into a patchwork of ideas and perspectives that ultimately inspires supporters to give. Choosing the wrong (or weak) storyline could mean losing the interest of potential donors early on in your campaign and ultimately missing out on valuable donations.
So, where do these incredible tales come from? Every nonprofit’s story is different. By tapping into your organization’s special blend of culture, creativity and broad connections (everyone from staff, volunteers and other high profile figures to the people you help everyday) you can create your own year-end story to set you on a sure path toward happily ever after.
Here are some types of magical year-end stories just waiting to be told:
Rachel Muney, on December 12, 2016
With one week until #GivingTuesday, we reached out to our clients to share their past experiences with the global day of giving and how they are preparing for success on November 29th.
Here is a roundup of their insights, ideas, and advice.
Rachel Muney, on November 10, 2016
With the explosion of digital technology and social media platforms, it seems like there is a new way to connect with prospects and supporters three times a week. Google “online engagement tips for nonprofits” and you’ll find a handful of general articles but you will be hard-pressed to find tips that are directly relevant to your cause or mission. Instead, the search results reflect content that has a ‘one-size-fits-all’ approach.
Rachel Muney, on November 8, 2016
Not sure if nonprofit mobile marketing works? What if I told you that Forbes reported that 1 in 10 Americans have texted a charitable contribution from their phone? And a study published by M+R Benchmarks found that for every 1,000 email subscribers, nonprofits had 285 Facebook fans, 112 Twitter Followers and 13 mobile subscribers.