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Rachel Muney

Rachel Muney

Social Media Strategist, Salsa Labs

Recent Posts by Rachel Muney:

Best of 17NTC: Nonprofit Advocacy

This was a banner year for NTEN's annual industry conference NTC. With a record number of attendants and over 100 sessions to choose from, we were glad to grab a seat for Friday morning's packed session "Are You There Congress? It's Me, Tweeting. Online Advocacy Tactics that Actually Get Heard." Check out these 5 actionable nonprofit advocacy tactics to try in 2017.

Topics: Advocacy

Webinar Round-Up: Peer-to-Peer Fundraising 101

Peer-to-Peer fundraising season is fast approaching. From yesterday's webinar,Peer-to-Peer 101: Launching Your First Campaign, here is our list of key metrics every P2P campaign should track.

Topics: Peer to Peer

Salsa Peer-to-Peer Fundraising Series: DIY Campaigns

In the nonprofit fundraising world, spring is peer-to-peer event season. From Relay for Life to March for Babies, communities around the country will be participating in walks, runs, and dance-a-thons. As you plan your event, it's important to consider which version of P2P fundraising will work best for your organization. 

At a high level, P2P can be divided into three major categories. Terminology can differ, but for our purposes we refer to them as traditional “athon” fundraising, crowdfunding, and do‐it‐yourself (DIY) fundraising

We've reached our final peer-to-peer campaign option - DIY fundraising. Let's take a closer look.

Topics: Peer to Peer

Salsa Peer-to-Peer Fundraising Series: Crowdfunding Campaigns

In the nonprofit fundraising world, spring is peer-to-peer event season. From Relay for Life to March for Babies, communities around the country will be participating in walks, runs, and dance-a-thons. As you plan your event, it's important to consider which version of P2P fundraising will work best for your organization. 

At a high level, P2P can be divided into three major categories. Terminology can differ, but for our purposes we refer to them as traditional “A-thon” fundraising, crowdfunding, and do‐it‐yourself (DIY) fundraising

Let's explore crowdfunding.

Topics: Peer to Peer

5 Awesome Organizations Fighting for Women's Equality

Today, the rallying cry to fight for women's rights echoes that of the 1970s women's rights movement. On January 21st, over a million (5 million worldwide!) people came together across the United States with the Women's March on Washington to send a bold message to the Trump administration: women's rights are human rights.

Topics: Advocacy

Salsa Peer-to-Peer Fundraising Series: A-thon Campaigns

In the nonprofit fundraising world, spring is peer-to-peer event season. From Relay for Life to March for Babies, communities around the country will be participating in walks, runs, and dance-a-thons.

As you plan your event, it's important to consider which version of P2P fundraising will work best for your organization. 

At a high level, P2P can be divided into three major categories. Terminology can differ, but for our purposes we refer to them as traditional “a-thon” fundraising, crowdfunding, and do‐it‐yourself (DIY) fundraising

Today a closer look at "a-thon" peer-to-peer fundraising campaigns.

Topics: Peer to Peer

8 Ways to Make Your P2P Fundraising Campaign a Social Community

Topics: Peer to Peer

Planning a DIY Peer-to-Peer Campaign

Planning a DIY Fundraiser requires you to think ahead about how to reach supporters, which options you’ll offer them, and the resources you can provide to help them reach their peer-to-peer campaign goal. In order to do so, make sure you follow these four simple steps: set reasonable expectations, choose a focus and campaign type, and decide what resources you’ll provide.

Topics: Peer to Peer

Webinar Round-Up: Advocacy Best Practices for 2017

 
Topics: Advocacy

The Power of an Awesome Donor Thank You Letter

Topics: Advocacy

6 Winning Stories to Boost your Year-End Fundraising

Creating a year-end campaign is like telling an epic tale:

  • There’s a beginning, middle and end to the story
  • There’s a noble protagonist
  • There’s something monumental that stands to be gained (or lost) 

Nonprofits use many techniques to engage audiences in their campaigns throughout the year, but successful year-end campaigning requires a unique type of storytelling. Your nonprofit’s year-end story is special because it aims to both summarize your progress over the last year plus set expectations for what’s to come in the future.

Whether your nonprofit’s year has culminated in ways that you have anticipated or not, your task is to find the strongest threads from recent events or activities and weave them together into a patchwork of ideas and perspectives that ultimately inspires supporters to give. Choosing the wrong (or weak) storyline could mean losing the interest of potential donors early on in your campaign and ultimately missing out on valuable donations.

So, where do these incredible tales come from? Every nonprofit’s story is different. By tapping into your organization’s special blend of culture, creativity and broad connections (everyone from staff, volunteers and other high profile figures to the people you help everyday) you can create your own year-end story to set you on a sure path toward happily ever after.

Here are some types of magical year-end stories just waiting to be told:

Topics: Fundraising