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News + Updates
March 26, 2021
Salsa Personalities: Donna Myers
This is the first in a series regular blog posts we are calling Salsa Personalities to share the...
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Tips with Salsa
The Salsa Podcast featuring talk, tips and tales for the nonprofit community!
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Wendy Levine
Recent Posts by Wendy Levine:
Advocacy
October 5, 2020
Fundraising Off Current Events With Advocacy Tools For Nonprofits
Moving the public from the education phase through organizing all the way to action can sometimes be a slow, arduous process for advocacy organizations. Even simple campaigns can take months to plan and execute; and for those trying to affect the passage of legislation the endgame is often measured in years. That’s why it’s increasingly important to recognize current events that can generate momentum for your nonprofit and deliver fundraising opportunities.
Fundraising
July 13, 2020
Salesforce Integration for Nonprofits
Nonprofit organizations using Salesforce have a powerful and flexible tool at their disposal to track constituent information, manage campaign income, and generate intelligence needed to make smart decisions. In addition to the CRM capabilities that Salesforce provides, Nonprofit organizations also need purpose-built fundraising and advocacy tools.
Fundraising
June 15, 2020
SmartEngagement: Technology for Today's Nonprofits
Today's supporters are bombarded by requests to buy, donate, support, volunteer, and interact. It is no longer enough to design compelling messages that "rise above the noise." Modern nonprofits are employing "Smart Engagement" to get their message through.
Smart Engagement involves using technology and automated processes to focus on the most important tasks and to make the best decisions possible. It's about giving your staff the tools and the information they need to make smart decisions every day.
Nonprofit Marketing
June 9, 2020
What We Are Thinking About Today
While this time may be "unprecedented" for many reasons, the acts of racism and discrimination we are talking about today are not new. Salsa Labs is encouraging our employees to listen, to learn, and to think about how each and every one of us can make a difference. We are supporting our employees who choose to raise money and take meaningful action, and we encourage our community to do the same.
Nonprofit Marketing
May 11, 2020
Donor Database: A Buyer’s Guide to Choose the Best Software
Donor database software provides nonprofit organizations with the ability to track every important piece of information about their donors, and also about volunteers and other supporters. This information is critical for today's nonprofits that need to communicate effectively across multiple channels - often with limited resources.
Nonprofit Marketing
May 6, 2020
How Nonprofits are Succeeding with Virtual Fundraising Events
Is your fundraising event moving online? We have been talking to our clients, nonprofit consultants, and doing a little brainstorming with our Salsa nonprofit experts. The most popular suggestions and ideas are listed below, along with some data on what other nonprofit organizations are doing.
Nonprofit Marketing
April 14, 2020
Donor Management Software | 7 Tips to Choose a Solution
Donor Management Software provides organizations with a system to track information about not only their donors, but all of their supporters including volunteers, advocates, event attendees, and board members. Donor Management Software is also known as Nonprofit CRM or Constituent Relationship Management software, and is used to manage supporter data and record of interactions with each supporter. Choosing the right Donor Management solution for your organization requires a thoughtful and thorough approach.
Nonprofit Marketing
February 21, 2020
Nonprofit CRM | The Ultimate Buyer’s Guide
Today's CRM systems are much more than the original "Customer Relationship Management," systems that tracked customer names and addresses, and little else. Today's CRM systems are complex platforms that track every aspect of a company's client relationships and activity. Nonprofit CRM systems, also known as "Constituent Relationship Management" systems, similarly can track almost any piece of information about all of your supporters.
Nonprofit Marketing
February 11, 2020
League of Women Voters - Austin: Software Selection Process
We sat down recently with Joyce LeBombard, the President of the League of Women Voters Austin Area, to talk about the process her organization went through to select a software system. Joyce and the League of Women Voters Austin Area (LWV-AA), the largest League of Women Voters chapter in Texas, have agreed to let us follow them through their implementation and share their story with other organizations who might be going through the same process. We started by discussing how they made their system selection in the first place.
Nonprofit Marketing
October 3, 2019
Selecting the Right Software Solution for Your Nonprofit
Whether your nonprofit is looking for a new CRM system, an event tool, or a complete digital marketing and donor management platform - an organized software selection project will ensure that you find the right solution for your organization.
