Salsa Blog

Campaign Fundraising Done Right

by Vinny Poliseno

During the Super Bowl, Michigan Senator Debbie Stabenow (a Salsa client!) was targeted by her opponent, former Congressman Pete Hoekstra in a controversial television and online attack campaign. Instead of firing back with a smear campaign, the Stabenow team leveraged social media and online fundraising with a “Debbie Stabenow Money Bomb,” raising nearly $90,000 in less than a week.

You can read the full article here or contribute to Debbie’s campaign.

Topics: Fundraising