by Will Johnson, Director of Partnerships, Change.org
The critical end-of-year fundraising season is approaching and organizations should already be planning and engaging with existing supporters in order to maximize returns in December. So, with three months to go, the last chance for list growth is now. You want to build your email list strategically, so that when you start beating the year-end fundraising drum, you will have the largest possible group of supporters who are deeply invested in your mission.
There are several paid and organic ways to grow your list. But keep in mind that recruiting new supporters takes resources--whether that is time or money. Change.org, a leading social action platform, is revolutionizing the way people create change online and can help you share your mission while reaching new audiences to build your list!
At the 2012 Salsa Community Conference, Change.org will be hosting a Curbside Consulting on how you can build your list of supporters and save time! With the exciting Change.org and Salsa integration tool, Relay, you can easily transfer all your new supporters into your Salsa account stress free. Join us at the conference because we would love to chat!