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Salsa Blog

Client Roundup: #GivingTuesday

With one week until #GivingTuesday, we reached out to our clients to share their past experiences with the global day of giving and how they are preparing for success on November 29th. 

Here is a roundup of their insights, ideas, and advice. 

This is the first year that we’ve done a social media campaign – I read somewhere that using real people and concrete giving ideas help [improve fundraising]. Here’s an image we are going to use. [Our donation page] will cycle through various images on #GivingTuesday.” Amanda P., Virginia Organizing


Virginia Organizing is a non-partisan statewide grassroots organization dedicated to challenging injustice by empowering people in local communities to address issues that affect the quality of their lives. Virginia Organizing especially encourages the participation of those who have traditionally had little or no voice in our society. By building relationships with individuals and groups throughout the state, Virginia Organizing strives to get them to work together, democratically and non-violently, for change. You can follow Virginia Organizing on Twitter at @VAOrganizing and on Facebook at @VirginiaOrganizing.

I’ve really struggled with this campaign. It seems like larger organizations excel with major exposure on this day, but smaller and midsize organizations struggle to be noticed among the noise. I think success requires major effort via email and social media to plan, carry out, and execute. You have to be stand out so aim to be stylish, bright, and humorous! – Ben C., Wild Forests and Fauna

Wild Forests and Fauna protects and restores threatened forest regions through local leaders and community-based projects. You can follow them on Twitter at @WildForestFauna and Facebook @WildFF

We did much better when we selected a specific project – raising money for special needs classroom materials – with a dollar amount than just a general donation request.” Kayln H., Jericho Foundation

The Jericho Foundation works to restore hope in Bosnia and Herzegovina (BiH), one child at a time. You can find them on Facebook at @JerichoFoundation. Giving-Tuesday-Campaign-Planner

We share individual pet stories throughout the day on social media with a link to donate. We find that adding personal touches with the stories and photos of how [donations] impact our work really inspires [people] to give. – Brittany A, Faithful Friends

Faithful Friends Animal Society is nonprofit, privately funded animal welfare organization and no kill shelter in Wilmington, Delaware. They are on Twitter at @FFAS_Delaware and on Facebook at @ffasdelaware.

Focusing on human stories, told in firs tperson, by people affected by ALS is always more powerful than anything a staff person can say. We get the best response online [when we use] the human-interest angle – Michele M., ALS Association of Western PA

The Western Pennsylanvia Chapter supports living with  ALS and thier loved ones through services and education in 31 central and western Pennslyvania counties. The ALS Association is leading the fight to treat and cure ALS through global research and nationwide advocacy while also empowering people with Lou Gehrig's Disease and their families to live fuller lives by providing them wtih compassionate care and support. They are on Twitter at @TheALSAWPA and Facebook at @ALSWPA.

Do you have something cool planned for #GivingTuesday? Tell us about it in the comments!

Related Resources

Topics: Strategy