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Salsa Blog

Building an Email in Salsa Engage [Video]

We're so excited to be kicking off a brand new video series this year, "Salsa in 60". Every Friday in 2017, our Senior Client Success Manager, Meghan Apfelbaum, will be highlighting features inside the NEW Salsa Engage or Salsa CRM platform in a one-minute (approximately) video.

We begin with Email Marketing in Salsa Engage! Email is the most cost-effective way to communicate with targeted segments and Salsa gives you all the tools for superior email marketing.

Here is the first of four videos spotlighting Salsa's email marketing tools:

 
 
 
 
 
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Wistia video thumbnail - Email Builder
 
 

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Video Transcription

[Start]

Creating a new email takes just a couple of minutes with Salsa Engage. We’ll start by naming our email, and then selecting the targeted audience we want to receive the message.

Next, we’ll select a layout. All of the email layouts in Salsa are pre-built to resize for tablets and mobile devices.

In the layout editor, you can customize the structure of the email with drag and drop images, callouts, buttons, or text boxes, and then design the look and feel of all those elements as well.

Salsa’s text editor is as simple as it gets, and it’s easy to add in any personalization tokens that will make your emails highly relevant.

Before you send, be sure to preview the email on desktop, tablets, and mobile to make sure it looks exactly how you want it to when your supporters receive it!

[End]

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More Email Marketing Resources

Infographic: 10 Smart Ways to Master Your Email Subject Lines >>

Infographic: Email is Still Vital for Nonprofit Fundraising >>

Workbook: 10 Ways to Get Your Supporters to Take the Next Step >>

 

Salsa Online Marketing Demo

Topics: Marketing