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Salsa Blog

End of Year Fundraising Tip #2: What are some best practices for an email appeal?

Set a fundraising goal. How much money do you expect to raise? Pick an amount close to that so you know you can reach your goal. Setting a goal and sharing with your supporters makes them feel like part of a larger community. For more tips, watch our Year-End Fundraising webinar to learn more, and download “Ten Tips for Year-End Fundraising” by clicking here (.PDF).

Topics: Fundraising