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Salsa Blog

Essential Guide to Online Advocacy for Nonprofits

by Beth Johnson, Communication Manager, Salsa

On your mark, get set, advocate! As part of our ongoing quest to serve the nonprofit community, and our clients, we’ve created a brand new ebook, The Essential Guide to Online Advocacy for Nonprofits, available now and free to download.

Like the other materials we share with you, The Essential Guide to Online Advocacy for Nonprofits is an easy-to-read, easy-to-use reference. It’s published by Wiley (that’s the folks behind “For Dummies”) and is the first step towards establishing your advocacy strategy and imploring the latest online tactics. Co-authors Kristin DeMint and Jeanette Russell, organizing director, Salsa, collaborated on the book leveraging Salsa research and Jeanette’s impressive 18 years of advocacy and organizing expertise. Together, they will use real-life examples to teach readers how to mobilize their supporters, ultimately making a bigger impact with their outreach efforts.

You can download your free copy of our e-book, The Essential Guide to Online Advocacy for Nonprofit by visiting here. Feel free to share the link with friends and colleagues so they can get a copy of their own. As you get going with your advocacy strategy, you’ll also want to take a look at our Advocacy Rising resource page, packed with webinars, events, expert advice and lots more. And if you haven’t already, you might want to explore Advocacy Unleashed, the online journal for nonprofit advocates, offering insight on the art of advocacy organizing.

Topics: Advocacy