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Featured in an Expert Interview Series

Blake Groves, the VP of Strategy and Business Development at Salsa was recently featured in an expert interview series with Group Texting. 


The interview highlighted strategies to maximize donations using a range of methods such as tracking performance metrics. In the interview, he advises:

If you feel like your fundraising is stalling or you are not securing the number of donations that you'd like to be, a good way to check for oversights or mistakes is to study your key performance indicators.
Evaluating donation growth, fundraising return on investment, donor retention rate, and many more key performance indicators can provide valuable insights into a fundraising program's successes and shortcomings. You'll learn where you have room to grow and be pointed in the best direction to fix any issues.

For more advice like this, head on over to the interview here.