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Salsa Blog

Get Attention for Your Cause with Online PR Tools and Tactics

by Beth Johnson, Communication Manager, Salsa

Last week we teamed up with Leah Wilkinson, a partner at WilkinsonShein Communications, and Jamie Nolan, press officer and communications manager for the Solar Energy Industry Association, to host a webinar on the topic of how to get the media engaged in your cause in the digital age.

Whether you’ve been working in PR for the last twenty years, or only the last twenty minutes, you’ll notice how much it’s evolving every day. Online technology, in particular, has dramatically changed how we distribute and access content. Social media channels including blogs, YouTube, Google+ Hangouts, Facebook and Twitter have also expanded the landscape of journalism and re-defined exactly who has influence.

In this new world of digital media, what PR is and isn’t can be blurry at times. Are bloggers media? Which media channels make the most sense to target with your message? Do press releases help? What about social media, how does that fit in?

Leah, Jamie and Salsa’s own Blake Groves, provided some not-to-be-missed answers to all of these questions.

If you are new to PR, the sole communications person at your nonprofit, or a seasoned pro, you’ll find their insights valuable. Take a look at the archived recording and learn how PR can take your media engagement and supporter outreach efforts to the next level – and where to focus your efforts if resources are limited.

You’ll also learn how low-cost online tools Google+ Hangouts, online and Social CRM, etc. can help you take control of the data you have and target and measure your PR efforts for maximum benefit.

You can view the archive of the webinar here. And for a useful round-up of PR tools and resources that can help you gain exposure and build a reputation check out this earlier blog from Leah: PR Resources: The Old Faithful, The Free, The Cheap and Much, Much More.

Topics: Marketing