According to a 2012 Pew Internet and American Life study, the average Facebook user has 229 friends. Every time one of your supporters “likes” or “shares” one of your posts, the number of contacts quickly becomes exponential. The same Pew study found that within two degrees of separation (friends of friends), users can reach over 150,000 additional Facebook members. Naturally, friends are more likely to read and show interest in a cause advocated by another friend. Even if they have no personal connection to the cause — organ donation, for example — their interest may be piqued because of the friend’s experience.
That viral power can be encouraged by knighting social ambassadors among your dedicated and tech/media-savvy supporters, volunteers and staff. Your current subscribers, in fact, can be your best lead generators. To harness this power, suggest and make it easy for your supporters to tell a friend (or friends) about you:
- Frequently give your supporters the option to input a friend’s e-mail address with an accompanying personalized message of invitation.
- Make it easy for them to post an invitation message on their social network with just a couple of clicks and pre-written material. Encourage them to be advocates of your cause through their tweets, posts, and blogs.
- You can also empower some donors to host their own fundraising or event pages on behalf of your organization, especially if you have an online fundraising platform with the tools to make it easy for both you and the donor.
To learn more download our free ebook, The Essential Guide to Growing Your Online Support for Nonprofits. This new guide helps you connect and engage with current donors, volunteers and activists, and tells you how to reach out to new supporters using the online tools and content you’ve probably already got in place. It covers things like storytelling and choosing the best message for each medium, but also goes into things you might not know a lot about yet, like SEO, SEM and leveraging text messaging.
And for more details about maximizing your use of Facebook, download this free whitepaper, The Real Value of a Facebook Friend.