Salsa Blog

#GivingTuesday 2016



What is #GivingTuesday?

#GivingTuesday is a global day of giving that is held on the Tuesday following Black Friday and Cyber Monday. In five short years, the event has become the unoffical kick off event for end-of-year giving in the nonprofit industry.


2015 Event Stats

  • 700,000 online donors
  • 1.3 million social media mentions
  • 71 countries
  • $116,700,000 total funds raised
  • $107 mean online gift


Who Started #GivingTuesday?

#GivingTuesday began as a program at the 92nd Street Y, a cultural center in New York City. #GivingTuesday connects diverse groups of communities and organizations around the world for one common purpose: to celebrate and encourage giving.

Download our #GivingTuesday Campaign Workbook


When is it?

#GivingTuesday 2016 will be held on November 29th.


How Do I Sign Up? 

Official #GivingTuesday Participant Sign Up 


Where Do I Start?

#GivingTuesday and Salsa Labs have you covered. Browse the links before for official toolkits, listicles, blog posts, infographics,  our official campaign planner, and more:



Topics: Fundraising Social Media