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Salsa Blog

How to Optimize Your Site for Email Sign-ups

When your supporters land on your website, they need a compelling reason to hand over their e-mail address. Sometimes offering a free newsletter just isn’t enough. Explain what information you’ll send them, and be sure you have a good content strategy in place before you do anything. Then you’ll need to optimize your website to make sign-up a breeze! Here’s how:

To learn more download our free ebook, The Essential Guide to Growing Your Online Support for Nonprofits. This new guide helps you connect and engage with current donors, volunteers and activists, and tells you how to reach out to new supporters using the online tools and content you’ve probably already got in place. It covers things like storytelling and choosing the best message for each medium, but also goes into things you might not know a lot about yet, like SEO, SEM and leveraging text messaging.

Topics: Marketing