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Salsa Blog

Intro To Growing Your Base of Support

As a nonprofit, you know that finding and engaging new supporters is key to your success. But you may be wondering what exactly that entails, and more importantly, how to do it. If so, it’s time to clear 30 minutes and 44 seconds on your calendar and watch the first class on GrowYourBase.org. The Intro to Growing Your Base of Support course covers things like:

  • The do’s and don’ts of basic list acquisition strategies
  • The anatomy of sign-up pages
  • Social media strategies for reaching new audiences
  • Using paid acquisition effectively to gain supporters
  • Why swapping email lists is bad for list growth
  • Overall tips to help you build a permission-based email list

And it’s taught by Salsa account managers- Amanda Foster, David Gunn and Libby Sinback, names you probably know well if you are a Salsa client. Together, they’ll help you utilize top outreach strategies to grow your supporter base and bring in new donors, advocates, volunteers and members who can make your goals reality.

Watch video on GrowYourBase.org

For those of you that are a little type-A and love showing off your new knowledge, you can take the quiz right after the video to see how much of the key points you retained, or decide if you want to review the materials again to really digest all the great advice.

This is the first of 12 classes aimed at helping you grow your base of support. At the end of the series, you can take a final exam to become Grow Your Support certified. Not only will you have gained valuable strategies and tactics for growing your list, but you’ll be able to show off your printable certificate, and a cool little icon for your email signature. Now that’s motivation!

Topics: Supporter Management