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Make a Statement With Your Fashion: Create Awareness for Domestic Violence on Purple Thursday

by Andrea Gleaves, Training and Outreach Specialist, DC Coalition Against Domestic Violence

This October is Domestic Violence Awareness Month. Every October national and local domestic violence organizations and activists work to mourn those who have died due to domestic violence, celebrate those who have survived, and connect those who work to end violence.

Top photo: The staff of Jewish Women International spelling out D-V-A-M!; Bottom Right: NARAL Pro-Choice America Staff, including Nancy Keenan, participate in Purple Thursday 2011; Bottom Left: Staff from Break the Cycle, Most Purple Spirit Winners from Purple Thursday 2011.

The numbers are staggering. Internationally, one in three women will experience abuse or violence, and here in the United States, one in four women will experience violence at the hand of an intimate partner. Young people between the ages of 16-24 experience relationship violence at the highest rates.  Domestic violence knows no boundaries: it can happen to anyone regardless of race, age, socio-economic status, education, sexual orientation, religion or gender.

As part of a month long series of awareness activities, the DC Coalition Against Domestic Violence (DCCADV) invites you to make a fashion statement that will raise awareness and transform your community. Join us in celebrating Purple Thursday Awareness Day, this Thursday October 25th, 2012.

Purple Thursday has been held each year during Domestic Violence Awareness Month, to engage the community, spread awareness and champion domestic violence prevention. One in four women will experience domestic violence in her lifetime. This statistic speaks to the necessity for the entire community to band together to end this devastating crime. Each person has a role. Thursday, October 25th is an opportunity for women and men across the DC Metropolitan area and across the country to wear purple and make a fashion statement that counts.

DCCADV encourages individuals, organizations and school groups to celebrate Purple Thursday! Last year over 30 organizations, both local and national, participated. Purple Thursday is an amazing opportunity to build connections and your network by engaging corporate partners, local businesses, government agencies and other non-profits. By utilizing social media we have the opportunity to amplify our cause and gain new partners in our movement to end violence.

It’s easy to participate. All you need to do is gather friends and colleagues, send an email or post a flyer around the office or campus and encourage everyone to wear their favorite purple outfit and accessories on October 25th. Make sure to arrange a time to take the photo.

To make it even more interesting, we’ve turned it into a contest! Register your organization, business or school group and you could win some amazing prizes: a pizza party for your office, gift cards to Sprinkles Cupcakes, Down Dog Yoga and many more! Check out the Purple Thursday Contest Categories below:

Most Purple Spirit: Your office may be small, but is overflowing with creativity and purple accessories? This just might make you the most spirited Purple Thursday group in DC.

Biggest Group in Purple: Your office or group is large and you’ve got everyone, including the Debbie Downer of the office dressed up in purple! It’s not the just the group size, but percentage of participation that matters.

Cutest Critters in Purple: Is your pet an advocate and purple fashionista? Share with us your cutest critter decked out in purple and we’ll be sure you and your pet walk away with a fantastic giveaway.

Cutest Baby in Purple: Is your favorite child already changing the world with his/her wardrobe? Share your adorable child/niece/nephew/grandchild wearing purple this October and you could WIN.

Best Purple Advocate: Best individual in purple! Did you dye your hair purple and wear your best purple outfit? Then you just might get the award for Best Purple Advocate!

In order to WIN these fantastic prizes you must register! http://bit.ly/PurpleThursday2012. On Purple Thursday, please share your pictures using social media! Tweet at DCCADV, post to our Facebook page and share on Instagram (@dccadv)! You can also join the conversation about Domestic Violence Awareness Month on twitter by using the hash tags #DVAM, #NoMORE and #SpreadLoveDC!

Everyone can speak out against domestic violence. The problem will continue until we stand up with one resounding voice and say “no more.” Join us on Thursday, October 25th and make a statement that truly counts.

Topics: Strategy Advocacy