Salsa Blog

My Little Kony

by Molly Heinsler, Account Executive

By now, you’ve probably seen (or at least heard of) Invisible Children’s Kony 2012 campaign. The powerful video and criticism against it has taken social media sites by storm. As of writing, over 75+M people have viewed the video on YouTube and counting, and countless others have taken action: tweeting, posting the video to there social network, donating or writing to the celebrities and legislators that Invisible Children has identified as influential on this issue.

No matter what you think of Invisible Children, the success of their Kony 2012 campaign is undeniable. Though you shouldn't expect the same exact results as they did, here are few ideas you should think about when beginning a campaign.

  • A compelling story
    • Invisible Children’s focus on child soldiers in Uganda is extremely powerful. You should think about who is the face of your organization’s mission? What stories can they tell?
  • Offer different levels of engagement
    • Start by watching and sharing a video, signing a pledge, donating, retweeting, or registering to a gathering. You should allow individuals to choose their levels of engagement and do as much or as little as they want. Does your organization allow different options of engagement?
  • Make it easy to share
    • Embedding share tools, suggested text, and presence across social media platforms where your supports reside. Do you have Facebook, Twitter, Google+ and other options embedded on your action pages?

For your next campaign, think of these suggestions to plan out your campaign. Though the Kony 2012 campaign has been extremely successful and spread like wild fire, it is not always that easy. For some other great ideas about leveraging social media for your organization check out this post.

In case you haven't seen the video you can watch it here.

Topics: Marketing