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Online Fundraising Analytics in Salsa Engage [Video]

Understand what is working and what needs improvement. Be nimble and responsive with real-time information. Track your overall online fundraising progress with dashboard insights and use visual graphs and intelligent feedback to optimize specific fundraising pages.

Rich analytics and reporting will help you continuously improve at each step of the fundraising process. 

In our final 'Salsa in 60' chapter of Online Fundraising, let's look at the beautiful dashboards of Salsa Engage and see how the intuitive interface can help you monitor your campaigns and compare to other campaigns or previous year data.

Here is the last of four videos spotlighting Salsa's online fundraising tools:

Wistia video thumbnail - Online Fundraising Analytics

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Video Transcription


Track your online fundraising progress in real time with visual dashboards that are embedded in the Salsa Engage interface. 

Here we can look at the dashboard for the last 90 days , and gain insights into donation, and fundraising trends. We can also see which fundraising forms are performing the best in terms of total donations and visitor to donor conversion rate.

In the supporters dashboard, you can see what percentage of your supporter list came to you through an online fundraising form.

In the activities dashboard, it’s easy to see total donations year over year and a breakdown of average gift size.

For metrics on specific donation forms, you can see the one-time v. recurring donors breakdown, conversions by source, and see which devices your supporters are using to visit your page and to donate.


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More Online Fundraising Resources

Infographic: 6 Simple Ways to Make Your Donation Page More Appealing >>

eBook: The Essential Guide to End of Year Fundraising >>

Workbook: 10 Ways to Get Your Supporters to Take the Next Step >>

Salsa Online Fundraising Demo


Topics: Fundraising