Welcome to the Salsa Blog

Salsa has a new and improved integration with Double the Donation, this time with Double the Donation’s most robust tool, 360MatchPro. Organizations using Salsa Engage are now able to fully integrate 360MatchPro into their fundraising!

Matching gift programs allow nonprofits to double, or even triple, many of the donations that are coming into their organization.  If you are not currently taking advantage of employer matching gift programs - you should be!

Fundraising isn't what it used to be. Asking person-to-person leads to a few pledges and some donations, but technology has helped the fundraising process reach a broader audience and become exponentially more effective. 

As your nonprofit continues to grow and expand services to your community, you’ll need to keep an eye on the key performance indicators (KPIs). These indicators illustrate the state of your nonprofit and isolate any weaknesses in your various strategies.

If your organization is like most, your donor retention numbers might be less than stellar. In fact, according to the 2019 M+R Benchmarks Study only 37% of donors who made a gift online in 2017 donated online again to that nonprofit in 2018. This was a 3% decrease from the previous year. It’s worth considering how much fundraising revenue your organization may be losing because of low donor retention. For some it’s thousands of dollars.

By incorporating some nonprofit marketing best practices into your day-to-day strategies, your organization can increase your visibility to the community, communicate your mission, and share opportunities to get involved.

When we think of storytelling, we may think of childhood and bedtime stories. Yet storytelling has existed since the beginning of humankind. Cave drawings told stories before we developed the power of speech!

If your nonprofit is one of the tens of thousands currently using Salesforce as your CRM platform, how do you know that you're getting the most from your Salesforce donor management?

One of the reasons that Salesforce is the world's leading CRM is that it is incredibly customizable. With an extensive number of Salesforce apps and integrations available, you can ensure you get the most out of your CRM.

Salesforce, the world's leading CRM, is used by nonprofits everywhere to store information about donors and details that will help them make stronger donation appeals in the future.

As a nonprofit professional, you know the value of streamlining your donor information with your other software solutions. In particular, storing data collected from your fundraising software can save your nonprofit an abundance of time in the future.