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The Salsa Podcast featuring talk, tips and tales for the nonprofit community!

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The Nonprofit Ladder of Engagement
Top Posts
December 11, 2020

The Nonprofit Ladder of Engagement

Fifteen years ago, a nonprofit could survive without a website by doing a direct mail piece once or twice a year or just relying on walk-in traffic and a few in-person events. You’ve probably already come to the realization that those days are over and the world is relying more heavily (and sometimes completely) on virtual outreach. As such, we’re all competing for what seems to be a more limited pool of attention. Today, you need to keep your audience engaged or risk losing them to another cause. The nonprofit ladder of engagement is the tool you need to find those supporters and keep them coming back for more.

This is the first of two articles focused on the nonprofit ladder of engagement, what it is, and how your nonprofit can use it to find supporters and turn them into dedicated advocates for your organization.

4 Reasons To Track Volunteer Data (And How To Do It)
December 1, 2020

4 Reasons To Track Volunteer Data (And How To Do It)

Your volunteer base is filled with passionate individuals who put in hard work and time to help drive your mission forward. Every hour they put in and each day they spend supporting your organization takes you one step closer to your ultimate goal. But how are you tracking that time?

Advocacy Campaigns That Convert - High 5 for Kids
Fundraising
November 19, 2020

Advocacy Campaigns That Convert - High 5 for Kids

Advocacy campaigns are a great way to bring attention to a cause or effect change around a specific issue. In this article, we’ll look at a successful advocacy campaign from Save the Children Action Network and discuss why they’ve been so successful with their calls-to-action.

Virtual Fundraising Best Practices And 10 Fundraising Ideas
Fundraising
November 18, 2020

Virtual Fundraising Best Practices And 10 Fundraising Ideas

Virtual fundraising is any fundraising that takes place entirely online, including donations made on your website or through social media channels.