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Strategies for Effective Fundraising Evaluation

What you’re not as likely to find, however, are those who want to do the less glamorous job of critically assessing the fundraiser’s performance. The question comes in many forms, and it’s one more likely asked than answered: “Did it work?” “Did we meet our goal?” “Why or why not?”

Evaluating and gathering feedback—both qualitative and quantitative—can help you reach new levels of success year over year. When you begin with data; collect ongoing feedback; stay mission focused; and have honest reflections, you’ll find that evaluating your fundraising program is a worthwhile investment of time and resources.

Topics: Strategy Fundraising

Pre-Built Groups in Salsa Engage [Video]

Salsa helps you grow your supporter lists and segment them so that each interaction is personalized and relevant.

Say goodbye to batch and blast communications and adopt a game-changing, targeted approach to engagement. It starts with list segmentation.

Topics: Marketing Email Marketing

5 Steps to Planning an Advocacy Campaign

Online Advocacy

A professional chef plans out her five course meal. A teacher lines up his lesson plan. A paperboy maps out his route. And...a digital campaigner plans out an advocacy campaign. 

Topics: Advocacy

Social Media Analytics in Salsa Engage [Video]

Accurately tracking social media results can be a bit of a headache. However, Salsa Engage synthesizes all of your social media engagement into one dashboard so you can see the impact of your posts. 

In one place, you can monitor clicks, shares, comment and conversions!

Topics: Marketing Social Media

Social Media Publishing in Salsa Engage [Video]

By pre-scheduling posts to publish on multiple channels simultaneously, you'll save time and increase the effectiveness of your online outreach.

During January's advocacy webinar, our guest contributor Beth Comeau from Natural Resources Council of Maine shared that NCRM has seen a boost in supporter actions taken when they coordinate the timing of their social media posts along with their email action alerts or fundraising appeals.

Topics: Marketing Social Media

Event Registration Analytics in Salsa Engage [Video]

For many nonprofits, events are critical to meeting annual fundraising goals and the ability to track event registration and ticket revenue along the way is important.

Tracking the progress toward goals is key, but wouldn't it be nice if you could see which emails or web channels are sending traffic to the event page or which device your registrants are using when they signing up? 

Topics: Events

Online Event Registration Forms in Salsa Engage [Video]

Give the same A+ treatment to your event attendees during registration with beautiful, mobile-ready event ticketing and registration forms.

Your staff will love how easy it is to configure and customize the event types and ticket types so that you get all the information you need to put on a seamless, profitable event.

Topics: Events

Why Nonprofit Mobile Marketing Is Worth It

Not sure if mobile marketing works for nonprofits? What if I told you that Forbes reported that 1 in 10 Americans have texted a charitable contribution from their phone? And a study published by M+R Benchmarks found that for every 1,000 email subscribers, nonprofits had 285 Facebook fans, 112 Twitter Followers and 13 mobile subscribers.

Best of 17NTC: Nonprofit Advocacy

This was a banner year for NTEN's annual industry conference NTC. With a record number of attendants and over 100 sessions to choose from, we were glad to grab a seat for Friday morning's packed session "Are You There Congress? It's Me, Tweeting. Online Advocacy Tactics that Actually Get Heard." Check out these 5 actionable nonprofit advocacy tactics to try in 2017.

Topics: Advocacy

Major Gifts Officer: FAQ


Major Gifts

If you want to succeed in major gift fundraising, you need a staff member to lead the charge. For most nonprofits, that position is filled by the major gifts officer. 

Topics: Strategy

Online Fundraising Analytics in Salsa Engage [Video]

Understand what is working and what needs improvement. Be nimble and responsive with real-time information. Track your overall online fundraising progress with dashboard insights and use visual graphs and intelligent feedback to optimize specific fundraising pages.

Rich analytics and reporting will help you continuously improve at each step of the fundraising process. 

Topics: Fundraising