Welcome to the Salsa Blog

When you think about it, your donor data might just be your most valuable asset. It drives your donor communications, powers your fundraising efforts, and feeds your reports. Shouldn’t it be complete, accurate, and in tip-top shape?

Managing a nonprofit takes lots of time and patience. From juggling donors to managing money to planning events, your to-do list never seems to end. Don't get too discouraged! Whatever you may encounter, there is a solution out there in the world of fundraising software.

Every nonprofit needs a marketing plan. It's never been an optional strategy. No matter how consistent the need for a nonprofit marketing plan, the methods of implementing successful plans have changed dramatically over the years.

Grassroots nonprofit marketing campaigns are a valuable opportunity for nonprofits to raise awareness of the mission that sparked the commencement of the organization itself. These campaigns provide an opportunity to share your passion!

When it comes to donor software, your nonprofit should take advantage of the right tools and resources to most effectively track your relationships with your supporters. After all, if you want to obtain new donors and retain the ones you have, the right software will help you manage all aspects of your interactions with them.

Salsa has a new and improved integration with Double the Donation, this time with Double the Donation’s most robust tool, 360MatchPro. Organizations using Salsa Engage are now able to fully integrate 360MatchPro into their fundraising!

Matching gift programs allow nonprofits to double, or even triple, many of the donations that are coming into their organization.  If you are not currently taking advantage of employer matching gift programs - you should be!

Fundraising isn't what it used to be. Asking person-to-person leads to a few pledges and some donations, but technology has helped the fundraising process reach a broader audience and become exponentially more effective. 

As your nonprofit continues to grow and expand services to your community, you’ll need to keep an eye on the key performance indicators (KPIs). These indicators illustrate the state of your nonprofit and isolate any weaknesses in your various strategies.

If your organization is like most, your donor retention numbers might be less than stellar. In fact, according to the 2019 M+R Benchmarks Study only 37% of donors who made a gift online in 2017 donated online again to that nonprofit in 2018. This was a 3% decrease from the previous year. It’s worth considering how much fundraising revenue your organization may be losing because of low donor retention. For some it’s thousands of dollars.