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Many nonprofit organizations use advocacy campaigns to effectively draw attention to their mission and cause real change.  Whether you are targeting legislators at any level of government, or CEOs and other decision-makers, advocacy campaigns can be an effective engagement activity that helps get your supporters more involved with your cause.

Managing a software selection project

Whether your nonprofit is looking for a new CRM system, an event tool, or a complete digital marketing and donor management platform - an organized software selection project will ensure that you find the right solution for your organization.

A good selection project consists of the following:

1. Project team and executive sponsor

Selecting a new software system can be a huge decision. Take the time to consider what and who will be impacted by the change, and then put together a team that has the time and knowledge to assist with the selection process. Depending on the size of the project and the size of your organization, a project team may range anywhere from 2 members to 10.

When putting your project team together, consider the following:

• Who will be directly affected by the new system?
• Who will have the most valuable input? Don’t overlook lower-level employees who have been with the organization for a long time and may have a very different perspective from leadership.
• Who are the biggest users of the current system? Whether software or a manual system is being replaced - you will need to make sure that you aren’t losing needed functionality.
• Who will be the biggest consumers of information coming out of this system? Your ED will need operational reports, the board will want high-level intelligence, and others will need specific information to do their jobs effectively.

When you think about it, your donor data might just be your most valuable asset. It drives your donor communications, powers your fundraising efforts, and feeds your reports. Shouldn’t it be complete, accurate, and in tip-top shape?

Managing a nonprofit takes lots of time and patience. From juggling donors to managing money to planning events, your to-do list never seems to end. Don't get too discouraged! Whatever you may encounter, there is a solution out there in the world of fundraising software.

Every nonprofit needs a marketing plan. It's never been an optional strategy. No matter how consistent the need for a nonprofit marketing plan, the methods of implementing successful plans have changed dramatically over the years.

Grassroots nonprofit marketing campaigns are a valuable opportunity for nonprofits to raise awareness of the mission that sparked the commencement of the organization itself. These campaigns provide an opportunity to share your passion!

When it comes to donor software, your nonprofit should take advantage of the right tools and resources to most effectively track your relationships with your supporters. After all, if you want to obtain new donors and retain the ones you have, the right software will help you manage all aspects of your interactions with them.

Salsa has a new and improved integration with Double the Donation, this time with Double the Donation’s most robust tool, 360MatchPro. Organizations using Salsa Engage are now able to fully integrate 360MatchPro into their fundraising!

Matching gift programs allow nonprofits to double, or even triple, many of the donations that are coming into their organization.  If you are not currently taking advantage of employer matching gift programs - you should be!

Fundraising isn't what it used to be. Asking person-to-person leads to a few pledges and some donations, but technology has helped the fundraising process reach a broader audience and become exponentially more effective.