Moving the public from the education phase through organizing all the way to action can sometimes be a slow, arduous process for advocacy organizations. Even simple campaigns can take months to plan and execute; and for those trying to affect the passage of legislation the endgame is often measured in years. That’s why it’s increasingly important to recognize current events that can generate momentum for your nonprofit and deliver fundraising opportunities.
In this article, we’ll discuss using Salsa’s advocacy tools for nonprofits, specifically its petition feature as an online fundraising tool to take advantage of current events that might impact your organization.