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Fundraising
October 4, 2021
6 Core Nonprofit KPIs to Monitor the Health of Your Fundraising Program
With the end-of-year period quickly approaching, it’s a good time to audit your metrics to make...
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Tips with Salsa
The Salsa Podcast featuring talk, tips and tales for the nonprofit community!
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Fundraising
September 17, 2021
iOS15 Updates and Email Open Rates: What You Need to Know
Apple has released its much-anticipated iOS15 software update which brings changes to how Apple devices handle privacy, especially for those using the native Mail App. We want to update you on the effect you will see with email open rates in your email marketing program.
Nonprofit Marketing
August 26, 2021
How to Write Emails That Your Donors Will Actually Open
Your donors’ inboxes are constantly filling with messages from individuals, businesses, news outlets, and more. Yet when done right, email is the most reliable funding stream for any nonprofit. Learning how to optimize an email that your donor is actually going to open, read, and respond to is crucial to your organization’s success.
Fundraising
August 20, 2021
11 Best Online Fundraising Tools to Boost Revenue
Online fundraising is an essential part of every nonprofit’s overall fundraising strategy, and the 11 applications that follow are some of the best online fundraising tools we’ve found to help your organization boost its revenue.
August 3, 2021
Doing More Good, with Social Solutions, CyberGrants, and Apax!
We’re excited to share an exciting development today: EveryAction, including our Salsa brand, is combining with Social Solutions and CyberGrants, in an epic transaction catalyzed by Apax!
Salsa clients will still work with all the same people you love, and your contracts are not impacted at all, but you will now also have access to Social Solutions’ best-in-class case management and effort-to-outcomes software, as well as the CyberGrants full suite of Social Responsibility products, including their best in class grantmaking and employee engagement software.
Advocacy
July 23, 2021
Advocacy | A Rundown of the Basics With Real-World Examples
Advocacy campaigns are the driving force of progress. They call attention to issues or problems, identify solutions, coordinate efforts of the masses, and work to bring about changes that will make our world a better place. The civil rights movement, environmental protection regulations, and modern workplace safety practices all started with advocacy campaigns.
Donor Management
July 9, 2021
26 Nonprofit Key Performance Indicators to Measure Impact
Key performance indicators are the metrics that tell you how well your nonprofit is operating and whether you are hitting your goals. But it can be hard to know which nonprofit KPIs matter most and which your organization should be tracking.
Fundraising
July 1, 2021
Best Salesforce Apps for Nonprofits: 19 Essential Tools
Salesforce is an incredibly customizable CRM with a vast universe of integrations.
Fundraising
June 25, 2021
Donate Buttons | Everything Your Nonprofit Needs to Know
Donate buttons are crucial for driving conversions on your nonprofit website and to your overall fundraising strategy. Whether you incorporate donate buttons into your virtual fundraising forms, in emails, or as a simple call to action throughout your online and social assets, this guide will help you create a donate button that stands out and helps your organization raise the funds it needs to succeed.
Top Posts
June 9, 2021
The Ultimate Content Checklist for Your P2P Campaign
Peer-to-Peer fundraising campaigns (P2P) are incredibly effective and especially well-adapted for the virtual-based world we currently find ourselves in. But they do have a lot of moving parts and are only as effective as the content you create.
Advocacy
June 4, 2021
Mapping Your Advocacy Campaign
Engage and change the world. That’s Salsa’s vision for social good organizations and the reason we get so excited when they execute successful advocacy campaigns using our software. In this article, we’re taking a closer look at a few of the early planning stages in any advocacy campaign - identifying the target who can bring about the change you desire and the people who influence that target. This is called “mapping your advocacy campaign” because we are developing a visual map of the people who will help us and how they relate to one another.
It’s not enough that we go directly to the target and lay out our case. Sometimes the person we need to convince isn’t going to listen to just one singular voice. We need to point our advocacy at the people who influence our target too. Their voices will lend credibility to our campaign because they are trusted friends and colleagues of our target and their opinions matter.
Remember, you can download the advocacy campaign planning worksheets in the appendix of Salsa’s Complete Guide to Digital Nonprofit Advocacy Campaigns and follow along with this post while you create your own advocacy campaign maps.
Top Posts
June 2, 2021
Salsa Labs Joins the EveryAction Family!
Today, we’re thrilled to announce that Salsa Labs has joined the EveryAction family. We look forward to doing more good together with our new EveryAction colleagues!
Top Posts
May 24, 2021
13 Ways Nonprofits Can Build an Email List
Email marketing is one of the most reliable and cost-effective marketing methods a nonprofit can put in place to reach potential supporters, donors, and advocates. In this article, we’ve put together 13 methods you can use to grow your nonprofit email list from zero to hero. Best of all, 10 of the 13 methods cost absolutely nothing to perform and you can get started right away.
Fundraising
May 7, 2021
6 Week Communication Roadmap for Nonprofit Events
The ever-increasing digital nature of event planning has thrown a virtual wrench into the fundraising gears of nonprofits large and small. So, over the past two years, Salsa has surveyed nearly 400 nonprofits in an effort to understand what they’ve done to successfully bring their offline events into the world of virtual nonprofit events.
