Welcome to the Salsa Blog

Grassroots Nonprofit Marketing Campaigns: 4 Stellar Examples

Grassroots nonprofit marketing campaigns are a valuable opportunity for nonprofits to raise awareness of the mission that sparked the commencement of the organization itself. These campaigns provide an opportunity to share your passion!

Topics: Marketing

Donor Software: 6 Essential Tools to Drive Your Mission

When it comes to donor software, your nonprofit should take advantage of the right tools and resources to most effectively track your relationships with your supporters. After all, if you want to obtain new donors and retain the ones you have, the right software will help you manage all aspects of your interactions with them.

Topics: Donor Management

Double the Donation’s 360MatchPro Integration Guide

Salsa has a new and improved integration with Double the Donation, this time with Double the Donation’s most robust tool, 360MatchPro. Organizations using Salsa Engage are now able to fully integrate 360MatchPro into their fundraising!

Topics: Partners

The Ultimate Guide to Matching Gifts

Matching gift programs allow nonprofits to double, or even triple, many of the donations that are coming into their organization.  If you are not currently taking advantage of employer matching gift programs - you should be!

Topics: Partners

Fundraising Software: 9 Amazing Platforms for Nonprofits

Fundraising isn't what it used to be. Asking person-to-person leads to a few pledges and some donations, but technology has helped the fundraising process reach a broader audience and become exponentially more effective. 

Topics: Fundraising

5 Telltale Signs Your Fundraising Strategy Needs a Makeover

As your nonprofit continues to grow and expand services to your community, you’ll need to keep an eye on the key performance indicators (KPIs). These indicators illustrate the state of your nonprofit and isolate any weaknesses in your various strategies.

Beyond the Thank You Email | Small Donor Retention Strategies

If your organization is like most, your donor retention numbers might be less than stellar. In fact, according to the 2019 M+R Benchmarks Study only 37% of donors who made a gift online in 2017 donated online again to that nonprofit in 2018. This was a 3% decrease from the previous year. It’s worth considering how much fundraising revenue your organization may be losing because of low donor retention. For some it’s thousands of dollars.

Topics: Marketing

Nonprofit Marketing Best Practices | Jump Start Your Mission

By incorporating some nonprofit marketing best practices into your day-to-day strategies, your organization can increase your visibility to the community, communicate your mission, and share opportunities to get involved.

Topics: Marketing

Salesforce Donation Processing: Understanding the Essentials

Topics: Fundraising

How to Use Storytelling to Engage Donors

When we think of storytelling, we may think of childhood and bedtime stories. Yet storytelling has existed since the beginning of humankind. Cave drawings told stories before we developed the power of speech!

Topics: Fundraising

Salesforce Donor Management: 4 Best Practices for Your Cause

If your nonprofit is one of the tens of thousands currently using Salesforce as your CRM platform, how do you know that you're getting the most from your Salesforce donor management?

Topics: Donor Management