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How to Write a Nonprofit Fundraising Call to Action

Donors don’t open their wallets and make contributions to your organization simply because of...

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3 Ways A Nonprofit CRM Can Improve Your Direct Mail Appeals
Donor Management
January 1, 2021

3 Ways A Nonprofit CRM Can Improve Your Direct Mail Appeals

There is a little known secret behind the world of direct mail marketing. That is the use of a CRM or constituent relationship management system to maximize your campaign and get the most out of your donors. 

Communication at Every Level on the Nonprofit Ladder of Engagement
Donor Management
December 22, 2020

Communication at Every Level on the Nonprofit Ladder of Engagement

This is the second in a pair of articles on the nonprofit ladder of engagement. The first article focused on defining the nonprofit ladder of engagement and showed you how to research and create one for your organization.

This article focuses more on digital marketing for nonprofits, how we use our audience personas to develop content that motivates our supporters, and how we can measure that engagement to make sure our limited resources get spent in the right places.

The Nonprofit Ladder of Engagement
Top Posts
December 11, 2020

The Nonprofit Ladder of Engagement

Fifteen years ago, a nonprofit could survive without a website by doing a direct mail piece once or twice a year or just relying on walk-in traffic and a few in-person events. You’ve probably already come to the realization that those days are over and the world is relying more heavily (and sometimes completely) on virtual outreach. As such, we’re all competing for what seems to be a more limited pool of attention. Today, you need to keep your audience engaged or risk losing them to another cause. The nonprofit ladder of engagement is the tool you need to find those supporters and keep them coming back for more.

This is the first of two articles focused on the nonprofit ladder of engagement, what it is, and how your nonprofit can use it to find supporters and turn them into dedicated advocates for your organization.

4 Reasons To Track Volunteer Data (And How To Do It)
December 1, 2020

4 Reasons To Track Volunteer Data (And How To Do It)

Your volunteer base is filled with passionate individuals who put in hard work and time to help drive your mission forward. Every hour they put in and each day they spend supporting your organization takes you one step closer to your ultimate goal. But how are you tracking that time?