Welcome to the Salsa Blog

4 Tested Digital Advocacy Campaign Strategies [and Examples]

As an advocacy organization, your team is well aware of how challenging it can be to capture the attention of supporters online.

Whether it’s an ineffectual advocacy strategy behind the scenes or insufficient interest among the community, many organizations have experienced the disappointment of launching a social advocacy campaign that goes nowhere.

Topics: Advocacy

6 Online Petition Form Strategies to Rally Supporters

It’s official: sharing online petition forms is one of the most popular ways for individuals to show their support for causes they care about.

In online petition forms, advocacy organizations like yours create compelling calls to action that rally key supporters. When supporters sign your petition, they often share your form with their friends, family, and coworkers across social networks.

Topics: Advocacy

Social Media for Nonprofits 101: Creating an Editorial Calendar


Nonprofit organizations have a lot of good to share on social media. If you’re lucky enough to work for one, you know that the impact of your organizational mission is likely far-reaching and has resonance with people outside of the geographic area of your headquarters. This wide-spread relevance makes social media a star candidate for displaying your nonprofit, especially since 81 percent of Americans had a social media profile in 2017. When utilized effectively, social media can be an asset to your nonprofit on multiple fronts, from boosting awareness to driving online donations.

Topics: Partners

Online Petitions Guide: 5 Smart Electronic Petition Tips

Nonprofit advocacy thrives on online excitement from your community of supporters. After all, your cause will never garner widespread support if you aren’t sharing inspiring calls to action across the web.

So, what’s the best way to generate buzz for your organization online? Sharing electronic petitions!

Topics: Advocacy

9 Strategies to Convert Your Site into a Fundraising Tool

Your website is one of your nonprofit’s most important assets. It works when you don’t, 24/7, and never takes a vacation. But, if you want it to fundraise for you, it may need a helping hand. With a little attention and fairy dust (we’ll provide it) your site can turn into a magical fundraising resource.

Topics: Partners

Announcing the Fundraising Performance Dashboard in Salsa CRM

Fundraising intelligence tools in Salsa CRM offer descriptive and prescriptive analytics that development and fundraising teams can use to raise more funds and retain more donors.

Topics: News + Updates

5 Must-Know Tips to Take Your Website to the Next Level


No matter what industry you’re in, having an engaging, professional website is essential.

Topics: Partners

Salsa Labs Unveils New Marketing Automation Tools

Highly anticipated capabilities in Salsa Engage enable nonprofits to automatically trigger relevant email content based on a supporter’s online activities or interactions with their organization.

Topics: Marketing News + Updates

Top 8 Fraternity Payment Systems to Boost Collections

If your fraternity chapter needs an update to your dues collection tools, you might have already realized that all the software options out there can be a little overwhelming!

Topics: Partners

5 Fundraising Lessons to Boost Your Nonprofit's Impact

Smart nonprofits know that there's always room to improve. The more you focus on innovating and fine-tuning your approach to fundraising, the better results you're sure to see.

Topics: Partners

Nonprofit Guide to Online Engagement Tools Highlights Salsa Engage

Firefly Partners released their second annual report and featured Salsa Engage as one of the top seven platforms for digital marketing, online fundraising, and online advocacy.

Bethesda, MD — January 23, 2018 — Nonprofit software leader Salsa Labs is excited to announce that Salsa Engage has been named one of the top online engagement tools for nonprofits in a recent study by Firefly Partners.

Topics: News + Updates