Welcome to the Salsa Blog

Event Registration Analytics in Salsa Engage [Video]

For many nonprofits, events are critical to meeting annual fundraising goals and the ability to track event registration and ticket revenue along the way is important.

Tracking the progress toward goals is key, but wouldn't it be nice if you could see which emails or web channels are sending traffic to the event page or which device your registrants are using when they signing up? 

Topics: Events

Online Event Registration Forms in Salsa Engage [Video]

Give the same A+ treatment to your event attendees during registration with beautiful, mobile-ready event ticketing and registration forms.

Your staff will love how easy it is to configure and customize the event types and ticket types so that you get all the information you need to put on a seamless, profitable event.

Topics: Events

Why Nonprofit Mobile Marketing Is Worth It

Not sure if mobile marketing works for nonprofits? What if I told you that Forbes reported that 1 in 10 Americans have texted a charitable contribution from their phone? And a study published by M+R Benchmarks found that for every 1,000 email subscribers, nonprofits had 285 Facebook fans, 112 Twitter Followers and 13 mobile subscribers.

Best of 17NTC: Nonprofit Advocacy

This was a banner year for NTEN's annual industry conference NTC. With a record number of attendants and over 100 sessions to choose from, we were glad to grab a seat for Friday morning's packed session "Are You There Congress? It's Me, Tweeting. Online Advocacy Tactics that Actually Get Heard." Check out these 5 actionable nonprofit advocacy tactics to try in 2017.

Topics: Advocacy

Major Gifts Officer: FAQ

Major Gifts

If you want to succeed in major gift fundraising, you need a staff member to lead the charge. For most nonprofits, that position is filled by the major gifts officer. 

Topics: Strategy

Online Fundraising Analytics in Salsa Engage [Video]

Understand what is working and what needs improvement. Be nimble and responsive with real-time information. Track your overall online fundraising progress with dashboard insights and use visual graphs and intelligent feedback to optimize specific fundraising pages.

Rich analytics and reporting will help you continuously improve at each step of the fundraising process. 

Topics: Fundraising

Automated Gift Acknowledgment in Salsa Engage [Video]

Organizations that don't focus on thank-yous lose, on average, 81% of all first-time donors and 54% of all ongoing donors.

The most valuable thing you can do to ensure longterm sustainability is to focus on boosting your donor retention rates, and the most important factor in retention is THANKING YOUR DONORS! Let's take a closer look.

Topics: Fundraising

Webinar Round-Up: Peer-to-Peer Fundraising 101

Peer-to-Peer fundraising season is fast approaching. From yesterday's webinar,Peer-to-Peer 101: Launching Your First Campaign, here is our list of key metrics every P2P campaign should track.

Topics: Peer to Peer

Salsa Peer-to-Peer Fundraising Series: DIY Campaigns

In the nonprofit fundraising world, spring is peer-to-peer event season. From Relay for Life to March for Babies, communities around the country will be participating in walks, runs, and dance-a-thons. As you plan your event, it's important to consider which version of P2P fundraising will work best for your organization. 

At a high level, P2P can be divided into three major categories. Terminology can differ, but for our purposes we refer to them as traditional “athon” fundraising, crowdfunding, and do‐it‐yourself (DIY) fundraising

We've reached our final peer-to-peer campaign option - DIY fundraising. Let's take a closer look.

Topics: Peer to Peer

5 Tips for More Effective Member Engagement

For organizations with membership programs, finding a way to consistently engage members on a long-term basis often feels easier said than done.

Topics: Strategy

Publishing Online Donation Forms in Salsa Engage [Video]

On average, donations made through branded donation pages are 38% larger than contributions through generic pages.

To increase the online fundraising revenue opportunities through your donation forms, you need the flexibility to publish them anywhere on your site, and the freedom to customize them for different campaigns, funds, and appeals.

Topics: Fundraising