Welcome to the Salsa Blog

This week on "Salsa in 60", our Senior Client Success Manager, Meghan Apfelbaum, will be highlighting how email marketing automation works in Salsa Engage.

According to Experian, emails that are part of an automated welcome series are 21 TIMES as effective as standard promotional emails in terms of dollars raised.

We just released a brand new video highlighting Online Advocacy in the Salsa Engage platform!

We're so excited to be kicking off a brand new video series this year, "Salsa in 60". Every Friday in 2017, our Senior Client Success Manager, Meghan Apfelbaum, will be highlighting features inside the NEW Salsa Engage or Salsa CRM platform in a one-minute (approximately) video.

Last night I reminded my stepdaughters that we need to write thank you notes this weekend for birthday presents. My six year old, Jackie, was a bit miffed. “Why do we have to write thank you notes?” She asked. When I was six, I asked my mother the same question.

Supporters are the lifeblood of any organization, and one way to get folks actively engaged in your cause is through online actions such as petitions and targeted actions.

But, here’s the crux – many online actions aren’t effective in achieving offline results and don’t grow your list. In fact, only about 10 percent of people complete an online action (like signing a petition). You’re going to need a lot more than that to bolster your grassroots campaigning.

Charity auctions have been a staple of nonprofit event fundraising for years, but that certainly doesn't mean they've grown stale!

Creating a year-end campaign is like telling an epic tale:

• There’s a beginning, middle and end to the story
• There’s a noble protagonist
• There’s something monumental that stands to be gained (or lost) 

Nonprofits use many techniques to engage audiences in their campaigns throughout the year, but successful year-end campaigning requires a unique type of storytelling. Your nonprofit’s year-end story is special because it aims to both summarize your progress over the last year plus set expectations for what’s to come in the future.

Whether your nonprofit’s year has culminated in ways that you have anticipated or not, your task is to find the strongest threads from recent events or activities and weave them together into a patchwork of ideas and perspectives that ultimately inspires supporters to give. Choosing the wrong (or weak) storyline could mean losing the interest of potential donors early on in your campaign and ultimately missing out on valuable donations.

So, where do these incredible tales come from? Every nonprofit’s story is different. By tapping into your organization’s special blend of culture, creativity and broad connections (everyone from staff, volunteers and other high profile figures to the people you help everyday) you can create your own year-end story to set you on a sure path toward happily ever after.

Here are some types of magical year-end stories just waiting to be told:

Virtual reality is bringing an entirely new meaning to the phrase "show, don't tell."

Related Content