SalsaBlog

A Recipe for Increasing your Nonprofit’s Engagement on Social Media

Social media networks are used by 72% of the U.S adult population. A back of the napkin calculation tells us that’s about 150 million people. At first glance, you’d think that just by posting on a few social networks your nonprofit could reach more people than any other marketing method and your entire year’s worth of fundraising could be generated in one day. But we all know it’s just not that simple. It’s the reason that one of the questions we get asked most often by nonprofits is how can they increase engagement with the content they post on social media networks.

Craig Grella

Introducing Salsa “Smart” Features

Salsa Labs is excited to announce the release of an entirely new set of game-changing “Smart” features.  Salsa's Smart features are informed by Predictive Analytics, powered byMachine Learning technology, and created to improve the efficiency and efficacy of our users’ online efforts to move their missions forward.

Chris Craig

Fundraising Off Current Events With Advocacy Tools For Nonprofits

Moving the public from the education phase through organizing all the way to action can sometimes be a slow, arduous process for advocacy organizations. Even simple campaigns can take months to plan and execute; and for those trying to affect the passage of legislation the endgame is often measured in years. That’s why it’s increasingly important to recognize current events that can generate momentum for your nonprofit and deliver fundraising opportunities.

Wendy Levine

How to Set Up Your Next Charity Auction for Success

Due to the pandemic and social distancing guidelines, your nonprofit has likely postponed or canceled its fundraising events. While this was a smart strategy at the onset of the pandemic, as nonprofits and individuals have settled into the new normal, it’s time your organization starts to pivot to the virtual sphere, if you haven't already.

Salsa Labs

Salesforce Integration for Nonprofits

Nonprofit organizations using Salesforce have a powerful and flexible tool at their disposal to track constituent information, manage campaign income, and generate intelligence needed to make smart decisions.  In addition to the CRM capabilities that Salesforce provides, Nonprofit organizations also need purpose-built fundraising and advocacy tools. 

Wendy Levine

4 Common Peer-to-Peer Fundraising Mistakes

Given that events and in-person meetings are limited within the current climate, organizations are becoming increasingly reliant upon online fundraising. One of the most effective forms of online fundraising is Peer-to-Peer (P2P). This powerful fundraising method provides nonprofits with much-needed funds quickly, while also expanding their network of donors. 

Brittany LaGanke

Q & A Compliance for Virtual Events and Auctions

Virtual events are a fun way to raise money for an important cause. Hosting an online event or auction will allow you to reach a broader audience. It’s also a great way to engage people with your cause when gathering together in person is not possible. Virtual events do require a great deal of planning and you need information. We’ve compiled some of the most frequently asked questions about compliance for virtual events and auctions to provide you with the answers you need to make your event compliant and successful.

Sharon Cody

SmartEngagement: Technology for Today's Nonprofits

Today's supporters are bombarded by requests to buy, donate, support, volunteer, and interact.  It is no longer enough to design compelling messages that  "rise above the noise."  Modern nonprofits are employing "Smart Engagement" to get their message through. 

Smart Engagement involves using technology and automated processes to focus on the most important tasks and to make the best decisions possible.  It's about giving your staff the tools and the information they need to make smart decisions every day.

Wendy Levine

What We Are Thinking About Today

While this time may be "unprecedented" for many reasons, the acts of racism and discrimination we are talking about today are not new.  Salsa Labs is encouraging our employees to listen, to learn, and to think about how each and every one of us can make a difference.  We are supporting our employees who choose to raise money and take meaningful action, and we encourage our community to do the same. 

Wendy Levine