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Nonprofit Marketing
November 5, 2020
A Recipe for Increasing your Nonprofit’s Engagement on Social Media
Social media networks are used by 72% of the U.S adult population. A back of the napkin...
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Tips with Salsa
The Salsa Podcast featuring talk, tips and tales for the nonprofit community!
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News + Updates
October 14, 2020
Introducing Salsa “Smart” Features
Salsa Labs is excited to announce the release of an entirely new set of game-changing “Smart” features. Salsa's Smart features are informed by Predictive Analytics, powered byMachine Learning technology, and created to improve the efficiency and efficacy of our users’ online efforts to move their missions forward.
Advocacy
October 5, 2020
Fundraising Off Current Events With Advocacy Tools For Nonprofits
Moving the public from the education phase through organizing all the way to action can sometimes be a slow, arduous process for advocacy organizations. Even simple campaigns can take months to plan and execute; and for those trying to affect the passage of legislation the endgame is often measured in years. That’s why it’s increasingly important to recognize current events that can generate momentum for your nonprofit and deliver fundraising opportunities.
Fundraising
August 1, 2020
How to Set Up Your Next Charity Auction for Success
Due to the pandemic and social distancing guidelines, your nonprofit has likely postponed or canceled its fundraising events. While this was a smart strategy at the onset of the pandemic, as nonprofits and individuals have settled into the new normal, it’s time your organization starts to pivot to the virtual sphere, if you haven't already.
Nonprofit Marketing
July 31, 2020
Constituent Relationship Management: A Guide for Success
For most nonprofit organizations, their most valuable asset is their constituent data. The right data allows you not only to contact the right people, but to personalize the content and timing of each message to each supporter. A nonprofit's Constituent Relationship Management (CRM) system is usually the central piece of software at a nonprofit organization.
Fundraising
July 13, 2020
Salesforce Integration for Nonprofits
Nonprofit organizations using Salesforce have a powerful and flexible tool at their disposal to track constituent information, manage campaign income, and generate intelligence needed to make smart decisions. In addition to the CRM capabilities that Salesforce provides, Nonprofit organizations also need purpose-built fundraising and advocacy tools.
Nonprofit Marketing
June 17, 2020
4 Common Peer-to-Peer Fundraising Mistakes
Given that events and in-person meetings are limited within the current climate, organizations are becoming increasingly reliant upon online fundraising. One of the most effective forms of online fundraising is Peer-to-Peer (P2P). This powerful fundraising method provides nonprofits with much-needed funds quickly, while also expanding their network of donors.
Nonprofit Marketing
June 16, 2020
Q & A Compliance for Virtual Events and Auctions
Virtual events are a fun way to raise money for an important cause. Hosting an online event or auction will allow you to reach a broader audience. It’s also a great way to engage people with your cause when gathering together in person is not possible. Virtual events do require a great deal of planning and you need information. We’ve compiled some of the most frequently asked questions about compliance for virtual events and auctions to provide you with the answers you need to make your event compliant and successful.
Fundraising
June 15, 2020
SmartEngagement: Technology for Today's Nonprofits
Today's supporters are bombarded by requests to buy, donate, support, volunteer, and interact. It is no longer enough to design compelling messages that "rise above the noise." Modern nonprofits are employing "Smart Engagement" to get their message through.
Smart Engagement involves using technology and automated processes to focus on the most important tasks and to make the best decisions possible. It's about giving your staff the tools and the information they need to make smart decisions every day.
Nonprofit Marketing
June 9, 2020
What We Are Thinking About Today
While this time may be "unprecedented" for many reasons, the acts of racism and discrimination we are talking about today are not new. Salsa Labs is encouraging our employees to listen, to learn, and to think about how each and every one of us can make a difference. We are supporting our employees who choose to raise money and take meaningful action, and we encourage our community to do the same.
Fundraising
May 12, 2020
5 Critical Features of Your Ticketing Platform to Maximize Nonprofit Event Ticket Sales
Did you know that the ticketing platform you use could have a significant impact on ticket sales for your nonprofit events? That’s because not all ticketing platforms are equal. In fact, many of the big brands provide tools that are inadequate for nonprofit events that typically have limited budgets and need to not only sell tickets but also attract sponsors and donations.
Nonprofit Marketing
May 11, 2020
Donor Database: A Buyer’s Guide to Choose the Best Software
Donor database software provides nonprofit organizations with the ability to track every important piece of information about their donors, and also about volunteers and other supporters. This information is critical for today's nonprofits that need to communicate effectively across multiple channels - often with limited resources.
Nonprofit Marketing
May 6, 2020
How Nonprofits are Succeeding with Virtual Fundraising Events
Is your fundraising event moving online? We have been talking to our clients, nonprofit consultants, and doing a little brainstorming with our Salsa nonprofit experts. The most popular suggestions and ideas are listed below, along with some data on what other nonprofit organizations are doing.
Nonprofit Marketing
April 14, 2020
Donor Management Software | 7 Tips to Choose a Solution
Donor Management Software provides organizations with a system to track information about not only their donors, but all of their supporters including volunteers, advocates, event attendees, and board members. Donor Management Software is also known as Nonprofit CRM or Constituent Relationship Management software, and is used to manage supporter data and record of interactions with each supporter. Choosing the right Donor Management solution for your organization requires a thoughtful and thorough approach.
