Welcome to the Salsa Blog

Top 10 Online Fundraising Tools Your Nonprofit Needs to Know

Fundraising is a crucial element in any nonprofit’s success. Without your fundraising and your donors, your organization has no financial backing and without financial support, how can you further your cause?

Topics: Fundraising

Donor Database: The Essential Software for Every Nonprofit

The basis for great donor stewardship, a donor database helps your organization’s staff get to know your donors, so you can cultivate strong and meaningful donor relationships.

A donor database is crucial not only to a nonprofit’s outreach and communication strategies, but also to their fundraising strategies as well as many others. This organizational element helps nonprofits, large and small, function smoothly and record necessary information about their loyal supporters.

Topics: Donor Management

12 Effective Ways Nonprofits Can Drive Donations Online

If someone wants to support a cause, they’re likely to donate online. Nonprofits are taking note, and are offering more and more options for ways to digitally donate.

Constituent Relationship Management: A Guide for Success

The use of constituent relationship management software is a topic that’s always buzzing in the nonprofit sector, so it’s easy to get lost in the swarm. Luckily, our helpful pointers for CRMs will clear up any questions you might have about the software.

Topics: Donor Management

11 Strategies for Stellar Donor Retention (Using Your CRM)

Donor retention is indescribably necessary for nonprofits of all sizes and focuses. Without satisfied donors, there are no funds to further your cause. It boils down to the simple fact that without your donors, you can’t keep afloat.

Topics: Donor Management

Regain Lapsed Donors in 8 Steps [With Letter Templates]

Unfortunately, every nonprofit deals with lapsed donors, or donors who used to contribute to your organization but have since stopped for whatever reason.

While every organization and donor management software provider has a different definition for what makes a lapsed donor, you can play by a general rule of thumb: these supporters haven’t given in over 12 months.

Topics: Fundraising

P2P Event Pages in Salsa Engage [Video]

About 43% of millennials who are giving to nonprofits are donating through peer to peer fundraising.

With millennials recently taking over as the largest generation, now is the time to launch your peer to peer fundraising strategy, and Salsa can help!

Topics: Fundraising

Online Advocacy Analytics in Salsa Engage [Video]

Ignite online advocacy the smart way. With visual insights into your supporters' actions, you can track your progress in real-time and refine your messaging and action alerts!

The ability to run reports on supporters, actions taken, and social activity is crucial to making informed decisions about future engagement. Salsa's intuitive built-in reports deliver the "at a glance" dashboard insights you need.

Topics: Advocacy

Social Advocacy in Salsa Engage [Video]

According to analytics firm, Flurry, US consumers spend five hours per day on their mobile devices, with 51% of that time spent in social media apps.

To inspire your supporter base, empower your advocates to contact policymakers, and expand the reach of your cause, social media needs to be at the center of your digital strategy. 

Topics: Advocacy Marketing

The Ultimate Guide to Matching Gifts

Receiving a matching gift is like getting a free upgrade to first class on a flight to Hawaii. Questioning my sanity? Stay with me.

Topics: Partners

6 Tips to Procure Better Items for a Fundraising Auction

Another fall event fundraising season is on deck, and nonprofits around the country are planning charity auction, dinners and galas with more ambitious revenue goals than ever.

Topics: Partners