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Nonprofit Marketing
June 16, 2020
Q & A Compliance for Virtual Events and Auctions
Virtual events are a fun way to raise money for an important cause. Hosting an online event or...
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Tips with Salsa
The Salsa Podcast featuring talk, tips and tales for the nonprofit community!
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Fundraising
June 15, 2020
Fundraising Software: Nonprofit Guide (& 15+ Top Providers)
Fundraising software, the applications used by nonprofit organizations to manage fundraising campaigns, include a wide variety of software that provide everything from simple form building tools to complete supporter engagement systems.
Fundraising
June 15, 2020
SmartEngagement: Technology for Today's Nonprofits
Today's supporters are bombarded by requests to buy, donate, support, volunteer, and interact. It is no longer enough to design compelling messages that "rise above the noise." Modern nonprofits are employing "Smart Engagement" to get their message through.
Smart Engagement involves using technology and automated processes to focus on the most important tasks and to make the best decisions possible. It's about giving your staff the tools and the information they need to make smart decisions every day.
Nonprofit Marketing
June 9, 2020
What We Are Thinking About Today
While this time may be "unprecedented" for many reasons, the acts of racism and discrimination we are talking about today are not new. Salsa Labs is encouraging our employees to listen, to learn, and to think about how each and every one of us can make a difference. We are supporting our employees who choose to raise money and take meaningful action, and we encourage our community to do the same.
Fundraising
May 12, 2020
5 Critical Features of Your Ticketing Platform to Maximize Nonprofit Event Ticket Sales
Did you know that the ticketing platform you use could have a significant impact on ticket sales for your nonprofit events? That’s because not all ticketing platforms are equal. In fact, many of the big brands provide tools that are inadequate for nonprofit events that typically have limited budgets and need to not only sell tickets but also attract sponsors and donations.
Nonprofit Marketing
May 11, 2020
Donor Database: A Buyer’s Guide to Choose the Best Software
Donor database software provides nonprofit organizations with the ability to track every important piece of information about their donors, and also about volunteers and other supporters. This information is critical for today's nonprofits that need to communicate effectively across multiple channels - often with limited resources.
Nonprofit Marketing
May 6, 2020
How Nonprofits are Succeeding with Virtual Fundraising Events
Is your fundraising event moving online? We have been talking to our clients, nonprofit consultants, and doing a little brainstorming with our Salsa nonprofit experts. The most popular suggestions and ideas are listed below, along with some data on what other nonprofit organizations are doing.
Nonprofit Marketing
April 14, 2020
Donor Management Software | 7 Tips to Choose a Solution
Donor Management Software provides organizations with a system to track information about not only their donors, but all of their supporters including volunteers, advocates, event attendees, and board members. Donor Management Software is also known as Nonprofit CRM or Constituent Relationship Management software, and is used to manage supporter data and record of interactions with each supporter. Choosing the right Donor Management solution for your organization requires a thoughtful and thorough approach.
Nonprofit Marketing
February 21, 2020
Nonprofit CRM | The Ultimate Buyer’s Guide
Today's CRM systems are much more than the original "Customer Relationship Management," systems that tracked customer names and addresses, and little else. Today's CRM systems are complex platforms that track every aspect of a company's client relationships and activity. Nonprofit CRM systems, also known as "Constituent Relationship Management" systems, similarly can track almost any piece of information about all of your supporters.
Nonprofit Marketing
February 11, 2020
League of Women Voters - Austin: Software Selection Process
We sat down recently with Joyce LeBombard, the President of the League of Women Voters Austin Area, to talk about the process her organization went through to select a software system. Joyce and the League of Women Voters Austin Area (LWV-AA), the largest League of Women Voters chapter in Texas, have agreed to let us follow them through their implementation and share their story with other organizations who might be going through the same process. We started by discussing how they made their system selection in the first place.
Advocacy
January 21, 2020
Advocacy Software: 13 Tools for Nonprofit Campaigns
Advocacy can be defined as individuals taking action to publicly express their support for specific causes. These clear and defined actions help advance that particular mission or cause and promote its success.
Nonprofit Marketing
January 15, 2020
Employee Turnover: Why It’s Bad for Donor Retention
Employers are facing a tough job market right now. With low unemployment rates, the market heavily favors candidates and employees over organizations. A whopping 3.6 million employees voluntarily quit their jobs in July 2019, the highest number on record since April 2001.
Nonprofit Marketing
January 3, 2020
Read Before Your Next Ask String Test
Since we published The Science of Ask Strings, we’ve gotten the question “what should my ask string be?” or “what should I test on my ask string?”
Nonprofit Marketing
December 15, 2019
Giving Season 2019: 5 Ways to Boost Employee Retention
As summer fades into fall and we start donning scarves and warmer jackets, no doubt your staff is abuzz with putting the final touches on fall fundraising events and programs, and preparing for your final end-of-year fundraising push.
