Guess work is over. With A/B testing in Salsa, you can compare two versions of an email to determine effectiveness and continually fine tune your messages over time.
Launch your A/B test by sending multiple variations of emails to samples of your chosen audience. Analyze the results of each message and pick a winner manually, or automate the process and let the system determine the winner based on criteria you set. Either way, after selection the winning message can be sent to the balance of the list.