5 Telltale Signs Your Fundraising Strategy Needs a Makeover

As your nonprofit continues to grow and expand services to your community, you’ll need to keep...

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Beyond the Thank You Email | Small Donor Retention Strategies
Nonprofit Marketing
May 21, 2019

Beyond the Thank You Email | Small Donor Retention Strategies

If your organization is like most, your donor retention numbers might be less than stellar. In fact, according to the 2019 M+R Benchmarks Study only 37% of donors who made a gift online in 2017 donated online again to that nonprofit in 2018. This was a 3% decrease from the previous year. It’s worth considering how much fundraising revenue your organization may be losing because of low donor retention. For some it’s thousands of dollars.

Nonprofit Marketing Best Practices | Jump Start Your Mission
Nonprofit Marketing
April 29, 2019

Nonprofit Marketing Best Practices | Jump Start Your Mission

By incorporating some nonprofit marketing best practices into your day-to-day strategies, your organization can increase your visibility to the community, communicate your mission, and share opportunities to get involved.

Salesforce Donation Processing: Understanding the Essentials
Fundraising
April 9, 2019

Salesforce Donation Processing: Understanding the Essentials

If your nonprofit is already using Salesforce as your CRM, you’ll want to make the most out of the features offered by this popular platform. Your organization will also want to make sure that all of your software systems work together seamlessly to keep donor data accessible to reach out to supporters more effectively.

How to Use Storytelling to Engage Donors
Fundraising
April 4, 2019

How to Use Storytelling to Engage Donors

When we think of storytelling, we may think of childhood and bedtime stories. Yet storytelling has existed since the beginning of humankind. Cave drawings told stories before we developed the power of speech!