Welcome to the Salsa Blog

If someone wants to support a cause, they’re likely to donate online. Nonprofits are taking note, and are offering more and more options for ways to digitally donate.

The use of constituent relationship management software is a topic that’s always buzzing in the nonprofit sector, so it’s easy to get lost in the swarm. Luckily, our helpful pointers for CRMs will clear up any questions you might have about the software.

Donor retention is indescribably necessary for nonprofits of all sizes and focuses. Without satisfied donors, there are no funds to further your cause. It boils down to the simple fact that without your donors, you can’t keep afloat.

Unfortunately, every nonprofit deals with lapsed donors, or donors who used to contribute to your organization but have since stopped for whatever reason.

While every organization and donor management software provider has a different definition for what makes a lapsed donor, you can play by a general rule of thumb: these supporters haven’t given in over 12 months.

About 43% of millennials who are giving to nonprofits are donating through peer to peer fundraising.

With millennials recently taking over as the largest generation, now is the time to launch your peer to peer fundraising strategy, and Salsa can help!

Ignite online advocacy the smart way. With visual insights into your supporters' actions, you can track your progress in real-time and refine your messaging and action alerts!

The ability to run reports on supporters, actions taken, and social activity is crucial to making informed decisions about future engagement. Salsa's intuitive built-in reports deliver the "at a glance" dashboard insights you need.

According to analytics firm, Flurry, US consumers spend five hours per day on their mobile devices, with 51% of that time spent in social media apps.

To inspire your supporter base, empower your advocates to contact policymakers, and expand the reach of your cause, social media needs to be at the center of your digital strategy. 

Receiving a matching gift is like getting a free upgrade to first class on a flight to Hawaii. Questioning my sanity? Stay with me.

Another fall event fundraising season is on deck, and nonprofits around the country are planning charity auction, dinners and galas with more ambitious revenue goals than ever.

You want to be able to acknowledge officials who support your organization's positions while influencing those who stand opposed. With multi-content targeted actions Salsa makes this easy.

With targeted actions in Salsa Engage, you can designate content for different groupings of legislative targets based on how they voted.  Then, when your supporter enters their address/zip, the system matches both the appropriate target and the correct message. 

Advocacy isn’t just about writing Congress, it’s about amplifying the voices of your grassroots supporters to grab attention and make your positions heard.

Use online petitions to quickly gather names and supporter info on issues that can be used to deliver targeted messages or as part of marketing campaigns. Collect hundreds or thousands of virtual signatures through easy to build web forms and grow your list exponentially.