Welcome to the Salsa Blog

Mastering your nonprofit’s data strategy can be challenging. Many growing nonprofit organizations struggle to piece together accurate and informative insights into their community because they’re working with a patchwork system of isolated data tools.

If your team needs to better understand the community you serve, then it’s time to invest in a robust nonprofit CRM platform.

Your nonprofit’s donors are the backbone of your organization. Without their support, you wouldn’t be able to achieve your mission, advocate on behalf of your cause, or bring awareness to the issues you represent.

When it comes to your organization’s online fundraising efforts, there’s no better recipe for success than designing an attractive and optimized donation page. After all, your donation page serves as the last point of engagement before donors give, so it’s important to make a great impression.

Online giving is the fastest, easiest, and most convenient way for your donors to give. Whether it’s contributing to your latest fundraising appeal, making a gift to your annual fund, or sending a donation via mobile device, your donors are opting more and more to make digital gifts.

It’s no surprise: in 2018, there isn't a better place to make your mark online as a nonprofit than through social media channels.

Whether you’re growing your constituency, sharing your fundraising pages, or otherwise boosting the digital profile of your cause, social media is where the bulk of your interactions with constituents will happen.

For years now, nonprofits of all shapes and sizes have known that to really make the most of your efforts, you need to find the right nonprofit software solution.

However, with so many types of nonprofit software out there that all aim to address different areas of your operations, deciding on what kind of tools to invest in can be a real sticking point behind the scenes.

If there’s one thing that’s true year after year, it’s that event fundraising is a key component of your nonprofit’s fundraising strategy.

Not only does your team rely on fundraising events to help you reach your campaign goals, but these events are also one of the most important tools in your arsenal that you can leverage to build sustainable relationships with donors, volunteers, and other supporters.

As an advocacy organization, your team is well aware of how challenging it can be to capture the attention of supporters online.

Whether it’s an ineffectual advocacy strategy behind the scenes or insufficient interest among the community, many organizations have experienced the disappointment of launching a social advocacy campaign that goes nowhere.

It’s official: sharing online petition forms is one of the most popular ways for individuals to show their support for causes they care about.

In online petition forms, advocacy organizations like yours create compelling calls to action that rally key supporters. When supporters sign your petition, they often share your form with their friends, family, and coworkers across social networks.

Nonprofit organizations have a lot of good to share on social media. If you’re lucky enough to work for one, you know that the impact of your organizational mission is likely far-reaching and has resonance with people outside of the geographic area of your headquarters. This wide-spread relevance makes social media a star candidate for displaying your nonprofit, especially since 81 percent of Americans had a social media profile in 2017. When utilized effectively, social media can be an asset to your nonprofit on multiple fronts, from boosting awareness to driving online donations.