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Donor Management
October 28, 2019
Salesforce Nonprofit Success Pack (NPSP) | Ultimate Guide
Salesforce is a powerful constituent relationship management (CRM) solution. There’s a reason it’s...
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Tips with Salsa
The Salsa Podcast featuring talk, tips and tales for the nonprofit community!
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Donor Management
October 8, 2019
Salesforce for Nonprofits: Understanding the Essentials
If you've been researching CRM software for your nonprofit, or even if you haven't, you've likely heard of Salesforce. It's the world's leading CRM solution for businesses, nonprofits, consultants, and other organizations.
Advocacy
October 4, 2019
Nonprofit Advocacy: 5 Successful Strategies and Examples
Nonprofit advocacy includes all of the campaigns, outreach, and other efforts nonprofits take to advance their cause by spreading awareness or seeking policy changes. These advocacy campaigns consist of a wide variety of activities, including digital marketing, hosting events, and encouraging supporters to take targeted actions related to your campaign’s issue.
Nonprofit Marketing
October 3, 2019
Selecting the Right Software Solution for Your Nonprofit
Whether your nonprofit is looking for a new CRM system, an event tool, or a complete digital marketing and donor management platform - an organized software selection project will ensure that you find the right solution for your organization.
Donor Management
September 4, 2019
6 Ways to Keep Your Donor Data in Top Shape
When you think about it, your donor data might just be your most valuable asset. It drives your donor communications, powers your fundraising efforts, and feeds your reports. Shouldn’t it be complete, accurate, and in tip-top shape?
Fundraising
August 14, 2019
Nonprofit Software: Platforms to Power Your Cause
Managing a nonprofit takes lots of time and patience. From juggling donors to managing money to planning events, your to-do list never seems to end. Don't get too discouraged! Whatever you may encounter, there is a solution out there in the world of fundraising software.
Nonprofit Marketing
July 12, 2019
Perfect Your Nonprofit Marketing Plan: 11 Steps to Success
Every nonprofit needs a marketing plan. It's never been an optional strategy. No matter how consistent the need for a nonprofit marketing plan, the methods of implementing successful plans have changed dramatically over the years.
Top Posts
July 8, 2019
Grassroots Nonprofit Marketing Campaigns: 4 Stellar Examples
Grassroots nonprofit marketing campaigns are a valuable opportunity for nonprofits to raise awareness of the mission that sparked the commencement of the organization itself. These campaigns provide an opportunity to share your passion!
Donor Management
July 3, 2019
Donor Software: 6 Essential Tools to Drive Your Mission
When it comes to donor software, your nonprofit should take advantage of the right tools and resources to most effectively track your relationships with your supporters. After all, if you want to obtain new donors and retain the ones you have, the right software will help you manage all aspects of your interactions with them.
News + Updates
June 20, 2019
Double the Donation’s 360MatchPro Integration Guide
Salsa has a new and improved integration with Double the Donation, this time with Double the Donation’s most robust tool, 360MatchPro. Organizations using Salsa Engage are now able to fully integrate 360MatchPro into their fundraising!
Fundraising
June 19, 2019
The Ultimate Guide to Matching Gifts
Matching gift programs allow nonprofits to double, or even triple, many of the donations that are coming into their organization. If you are not currently taking advantage of employer matching gift programs - you should be!
May 28, 2019
5 Telltale Signs Your Fundraising Strategy Needs a Makeover
As your nonprofit continues to grow and expand services to your community, you’ll need to keep an eye on the key performance indicators (KPIs). These indicators illustrate the state of your nonprofit and isolate any weaknesses in your various strategies.
Nonprofit Marketing
May 21, 2019
Beyond the Thank You Email | Small Donor Retention Strategies
If your organization is like most, your donor retention numbers might be less than stellar. In fact, according to the 2019 M+R Benchmarks Study only 37% of donors who made a gift online in 2017 donated online again to that nonprofit in 2018. This was a 3% decrease from the previous year. It’s worth considering how much fundraising revenue your organization may be losing because of low donor retention. For some it’s thousands of dollars.
