October 28, 2019
Salesforce is a powerful constituent relationship management (CRM) solution. There’s a reason it’s...
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If you've been researching CRM software for your nonprofit, or even if you haven't, you've likely heard of Salesforce. It's the world's leading CRM solution for businesses, nonprofits, consultants, and other organizations.
Nonprofit advocacy includes all of the campaigns, outreach, and other efforts nonprofits take to advance their cause by spreading awareness or seeking policy changes. These advocacy campaigns consist of a wide variety of activities, including digital marketing, hosting events, and encouraging supporters to take targeted actions related to your campaign’s issue.
Whether your nonprofit is looking for a new CRM system, an event tool, or a complete digital marketing and donor management platform - an organized software selection project will ensure that you find the right solution for your organization.
When you think about it, your donor data might just be your most valuable asset. It drives your donor communications, powers your fundraising efforts, and feeds your reports. Shouldn’t it be complete, accurate, and in tip-top shape?
Managing a nonprofit takes lots of time and patience. From juggling donors to managing money to planning events, your to-do list never seems to end. Don't get too discouraged! Whatever you may encounter, there is a solution out there in the world of fundraising software.
Every nonprofit needs a marketing plan. It's never been an optional strategy. No matter how consistent the need for a nonprofit marketing plan, the methods of implementing successful plans have changed dramatically over the years.
Grassroots nonprofit marketing campaigns are a valuable opportunity for nonprofits to raise awareness of the mission that sparked the commencement of the organization itself. These campaigns provide an opportunity to share your passion!
When it comes to donor software, your nonprofit should take advantage of the right tools and resources to most effectively track your relationships with your supporters. After all, if you want to obtain new donors and retain the ones you have, the right software will help you manage all aspects of your interactions with them.
Salsa has a new and improved integration with Double the Donation, this time with Double the Donation’s most robust tool, 360MatchPro. Organizations using Salsa Engage are now able to fully integrate 360MatchPro into their fundraising!
As your nonprofit continues to grow and expand services to your community, you’ll need to keep an eye on the key performance indicators (KPIs). These indicators illustrate the state of your nonprofit and isolate any weaknesses in your various strategies.
If your organization is like most, your donor retention numbers might be less than stellar. In fact, according to the 2019 M+R Benchmarks Study only 37% of donors who made a gift online in 2017 donated online again to that nonprofit in 2018. This was a 3% decrease from the previous year. It’s worth considering how much fundraising revenue your organization may be losing because of low donor retention. For some it’s thousands of dollars.