Announcing the Fundraising Performance Dashboard in Salsa CRM

Dan Quirk
March 14, 2018

Fundraising intelligence tools in Salsa CRM offer descriptive and prescriptive analytics that development and fundraising teams can use to raise more funds and retain more donors.

Bethesda, MD — November 14, 2017 — Nonprofit software leader Salsa Labs is introducing a brand new fundraising Performance Dashboard in Salsa CRM.

The Performance Dashboard in Salsa CRM gives development and fundraising professionals deep visual insights into fundraising performance and provides prescriptive analytics that mission-focused teams need to make better decisions.



“These data visualization tools are a giant leap forward for new and existing Salsa CRM users and provide unique donor insights not yet offered by any other nonprofit software,” said Donna Myers, COO at Salsa Labs.

Salsa CRM’s Performance Dashboard includes tabs for fundraising overview, year-to-date progress, open fundraising initiatives, donor growth and retention, and fundraising pledges.

Filtering options allow users to refine reports by fund, campaign, appeal, specific groups, or by Donor Type. Inside specific reports, a simple click will drill down into any segment and reveal actionable information on specific donor lists that can be exported or automatically pushed to Salsa Engage for online marketing.

Myers added, “We are confident these insights will make nonprofit management teams smarter and development teams more successful in acquiring, upgrading, and retaining supporters.”


Users have the ability to save as PDF and print any of these reports for internal or board meetings. They can also build their own personal dashboard with favorite reports and schedule reports to be emailed on a recurring basis.

This major announcement from Salsa Labs adds to the growing list of recent product enhancements that have made a significant impact on the nonprofit community. In the last three months, Salsa has also added robust Marketing Automation, Social Advocacy, Click to Call Advocacy, and Facebook Ads Integration.

About Salsa Labs 
Salsa is a technology company that provides powerful fundraising, advocacy, marketing, and CRM software to nonprofit organizations helping them Engage and Change the World. Leveraging Salsa’s suite of easy-to-use tools, nonprofit customers of all types and sizes can truly communicate and manage relationships with their constituents across any channel including email, social, mobile, direct mail, and face-to-face. Through the Salsa Scholars eLearning experience, users have access to strategic best practices and training that helps them maximize the tools and exceed their organizational goals. The company fuels more than 3,000 organizations and 10,000 nonprofit professionals to deliver on their mission! For more information visit

Topics: News + Updates
Get a Salsa Demo

Get a Personalized Demo Today!

Smart Engagment Tools for Today’s Nonprofits

Download Now!