Salsa Blog

PR and Nonprofits- The New Peas and Carrots

by Beth Johnson, Communication Manager, Salsa

In case you haven’t noticed, we’ve been talking a lot about public relations and how new technology allows even the smallest nonprofit to engage in PR efforts. Today we’re debuting a new white paper all about the subject, Public Relations and Nonprofits: The Power of Technology. It covers things like:

  • Basic PR tools and tactics
  • The way PR has changed in the digital age
  • New technology options that make PR easier and less expensive
  • A case study with tips for a multi-faceted campaign

In addition, you’ll learn about a few tools you probably already have that can be repurposed for PR. Everything from using Salsa (or your CRM) to manage media lists to implementing Attentive.ly to gage media engagement on Twitter to utilizing your organization’s website to host media materials and more.

You don’t have to have a huge budget or a dedicated PR person on staff anymore to spread your message through the media effectively and reach your target audience. Download Public Relations and Nonprofits: The Power of Technology or check out some of our other PR resources:

Good luck implementing your PR campaign and don’t forget to share the results.

Topics: Strategy