3 Most Profitable Types of Nonprofit Fundraisers

Jennifer Gmerek
July 11, 2014

I hate to break it to you, but raising money for your nonprofit or cause is always going to be a challenge. However, creating the most successful - and most profitable - campaign doesn’t just come from delivering the right message to the right audience at the right time. Whether you're relying mainly on social media, email, your website or other means to get the word out, there's one more very important factor that must also be considered: what type of nonprofit fundraiser will you create?

 But choose wisely. Your decision could cost you big...bucks, that is. If you use your organization's goals, audience and overall message to guide you in your final decision, then you can't fail. 

Whether you're a nonprofit, faith-based organization, or other type of organization, there are a ton of great fundraising ideas that will help your organization raise money quickly, effectively, and most importantly, profitably. 

Discover how Salsa's online fundraising and CRM software can help you create memorable and effective fundraising campaigns. Get your free demo today!

Nonprofit Fundraising Events: Which Produce the Highest ROIs?

Additionally, fundraising events can be a shot in the arm for nonprofits seeking to generate revenue beyond grants and regular donations, but often have upfront costs and require ample staff time to organize.

Nonprofit leaders must decide which fundraising event is the best for their organization, based on resources available. It's difficult to choose events and depends significantly on what fundraising software platform that your organization is using.

Here's a snap shot from the report depicting ease of planning v. return on investment...

Best Fundraising Events 1

Nonprofit market researcher Janna Finch interviewed industry experts and analyzed survey responses from almost 100 event-planning professionals to identify events with the highest return on investment (ROI), and explored how software can help with ease of planning. Here are some key findings from the report:

- Fun runs and walks are the easiest events to plan, and offer high ROI
- A-thon events have the lowest cost per dollar raised (CPDR), great for all nonprofits
- Software speeds up event analysis and improves experiences for staff and attendees

Best Fundraising Events 2

Software Advice has also put together an infographic as a resource for nonprofits considering different kinds of fundraising events.

Lastly, here are a bunch of Fundraising Event Ideas!

If you want to find out more about event fundraising, check out these additional resources:

Peer to Peer Fundraising Salsa Demo

Topics: Fundraising
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