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Salsa Blog

#SalsaSeries: Our First Online Engagement Playbook is Here!


With the explosion of digital technology and social media platforms, it seems like there is a new way to connect with prospects and supporters three times a week. Google “online engagement tips for nonprofits” and you’ll find a handful of general articles but you will be hard-pressed to find tips that are directly relevant to your cause or mission. Instead, the search results reflect content that has a ‘one-size-fits-all’ approach.

This yields lackluster results.

‘One-size-fits-all’ supporter engagement methods result in subscriber opt-outs, low donor retention, and fewer fundraising dollars. This is why it is high time for the nonprofit industry and the CRM software it depends on to do away with the ‘one-size-fits-all’ mentality entirely.

To that end, we’re launching a new series of online engagement playbooks focused exclusively on helping cause-driven nonprofits thrive in the digital world.

By examining nonprofit tactics and trends through a targeted lens, this series will provide a deep dive look into how you can utilize online engagement to share your story and inspire your audience to give.

Our online engagement for nonprofits series will help you convert passive social engagers into active supporters. It will provide you new-segmented ways to communicate your organization’s mission, vision, and impact to prospects and constituents alike.

Throughout 2017, we will publish a series of 12 cause-focused playbooks with industry leader interviews, case studies, area-focused online engagement tactics, and a list of the KPIs you need to track your success. Our first playbook, focused on environmental nonprofits, is available now! 

Ready? Let’s go.

Download the Online Engagement Playbook for Environmental Nonprofits

Topics: Supporter Management Strategy