Lessons from KaBOOM! to Help You Raise Funds and Grow Your Supporter List
by Beth Johnson, Communication Specialist, Salsa
So you’ve applied for to be a Groupon Grassroots campaign- now what? (Haven’t applied? Get started). Recently, Salsa client KaBOOM! took advantage of the Groupon Grassroots partnership to raise funds for a playground building project and were rewarded with not only donations, but new supporters and a 40% response rate to their redemption offer (more on that later). Here are the steps they took to be successful, and you can too.
Good luck with your Groupon Grassroots campaign! If you’d like more information about the process or about how KaBOOM! achieved their success, here are few links that might help: