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Salsa Blog

Strategizing Your Content Marketing: Size Doesn't Matter

Reduce. Reuse. Recycle. Repeat. Four little words that will make your life (and content creation) that much easier. There are two basic strategies for maximizing your content, as show in the graphic below. You can start big and go small, like creating a full e-book and then breaking it down into smaller, more digestible segments. Or, start small with little pieces of content related to the same material and collect these over time to eventually write a whitepaper or an e-book. Either method lets you make the most of your limited writing time, and with little tweaks and updates, can be used year after year.

Topics: Strategy