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Salsa Blog

The Art of Petition Delivery

by Steph Drahozal, Marketing Assistant, Salsa

I recently watched Care2’s webinar on the art of petition delivery and got some great advice. First, let’s just do our due diligence and define the goal of a petition- it’s to influence the primary decision maker with the support of a group of individuals. To do this, it’s crucial to have a strategic plan, including deciding how it will be delivered. Think about the following steps as you map out a plan for your next petition:

  • Create a petition
  • Invite people who signed your petition to attend a hearing to speak about your cause
  • Hold a press conference to get media attention
  • Alert the media when you are hosting events and have your staff take pictures and be live tweeting/posting to Facebook
  • Partner with other organizations and have them share your petition, Facebook posts and tweets to get more visibility
  • Attend the hearing about your issue with as many activists as possible

You can learn more by watching the webinar, including hearing case studies from Protect Our Defenders, ForestEthics, Environmental Defense Fund and more. Find out how they are making the most out of their hard earned signatures.

Topics: Advocacy